Today we’d like to introduce you to Sheree Alexander.
Sheree, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Natural Betty products was birthed through my personal journey with discovering a healthier, more holistic approach to living. Researching the amount of chemicals in our food production lead me to dive into adopting a healthier eating lifestyle. Then one day, I stumbled on an article about chemical exposure in beauty care products. I was astonished to read how many harmful chemicals are in daily skin and hair care products I used. At that point, I slowly started to replace my deodorant, lotions, scrubs, face and hair care, toothpaste, etc. with vegan products which yield little to no chemicals. A friend of mine would jokingly call me “Natural Betty” after witnessing all the changes for a healthier lifestyle, after a year of transiting, it was on my heart to create something of my own. I have always been an advocate for skin care, specifically face care. My mother instilled in me at a young age to take care of my face with daily care routines and products. I began researching organic butters and essential oils to create a product for all skin types. Products we all can trust while providing protection to the skin. Natural Betty “Face It” has six ingredients that hydrates the skin while creating a natural glow. My husband and I used “Face It” cream daily for a year prior to releasing. We would get so many compliments on our skin, especially my husband. Natural Betty’s second product was birthed through the struggles of dealing with tension while wearing braids and/or protective hair weaves. I use CBD products for muscle pain and swelling to relieve tension caused by inflammation. So, it only made sense to create a hair product using CBD to minimize tension to the scalp. Natural Betty “Root Embrace” was launched this year.
Has it been a smooth road?
Starting a small business presents many challenges. I would have to say, the biggest challenge facing Natural Betty is being a new mom and gaining social media audience/followers, while creating interactive marketing. I am working daily to improve how to interact with our current audience. However, adjusting to motherhood, while focusing on my business is a challenge. Marketing is not my strong suit. I have reached out to experts to help me along the way. It is a struggle and at times can seem discouraging. I have to remind myself, building a brand with loyal customers may take some time along with a lot of patience. My goal is to do this right, while providing products I am proud of creating. I want my customers to be proud of using them! Word of mouth is still the best marketing method to growing a business and brand.
We’d love to hear more about your business.
Natural Betty products provides beauty care without the exposure of harmful chemicals. This is something I am proud to say. I researched the best butters, base oils and essential oils to use in creating “Face It”. Our face cream provides daily hydration while giving the skin a natural glow. Natural Betty has simple instructions on how to apply “Face It” Cream… If your face is greasy, take it easy. Apply only a dime size to palm of your hand, rub on your face and enjoy your natural glowing skin, I use the product myself, daily! I’m in love with the natural glow and healthy look of my skin.
Root Embrace was created with the goal to help women, including myself to relieve tension from wearing braids, wigs and protective weaves. The majority of these styles cause inflammation of the scalp, hair loss or breakage. Root Embrace base formula was created by a close friend who is a professional hairstylist. I presented the idea to add the CBD oil to the formula, giving the protection needed to safely minimize tension and promote healthy hair. It’s a win, win if you ask me! CBD oil used in skin and hair care products is on the rise. There are so many benefits such as vitamins A, E and C. These antioxidants help protect your hair and skin. I am proud of the products created so far. Be on lookout for more from Natural Betty!
Is our city a good place to do what you do?
Location is essential to any start-up business. It is the most important piece of success. I believe Atlanta is a good place for small businesses. There are many people of Atlanta searching and wanting to make changes in their lives for the better. People like me! My dream is to open a brick and mortar within the next three to five years. I want to create an environment for customers to feel the energy of the products. Interact with them on a more personal level than social media platforms. Now, don’t get me wrong, social Media is a game changer for small businesses. It allows your business to be in the homes of millions across the world. However, there is nothing like seeing smiling faces walk in your business to buy your products. This is my vision and goal!
Pricing:
- Natural Betty “Face It” – $24.99
- Natural Betty “Root Embrace” – $39.99
Contact Info:
- Website: www.naturalbetty.com
- Email: sheree@naturalbettyatl.com
- Instagram: @natural.betty
- Facebook: facebook.com/natural.betty
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