Today we’d like to introduce you to Deana Sanders.
Deana, can you briefly walk us through your story – how you started and how you got to where you are today.
September 2017 I woke up one day and wanted something different. I wanted better. I wanted more. Being that I am a licensed cosmetologist, I decided to start a hair extension line. I worked hard over the year to build my brand. In 2019 I had a vision of expanding my brand into a hair store bc there aren’t many black-owned beauty supplies. I connected with many vendors and found the ones I needed to supply the products I desired. I was preparing myself to get a store, then pandemic happened but it was actually a great thing for me. Being that all the stores were closed, I took advantage! I got my mask and gloves and sold hair products out of my truck! I made enough money to get a whole new building! When businesses opened back up. I opened my black-owned beauty supply!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely wasn’t a smooth rode. You have to be strong, determined and have lots of self-discipline. I have had many sleepless nights, and people who didn’t believe in me, but through my journey, God had my back.
Beautaholic Beauty Supply – what should we know? What do you guys do best? What sets you apart from the competition?
My business is a one-stop-shop! We have literally everything a girl needs from hair to clothing, accessories, and lashes! Wigs are our top sellers; we also install them as well. I am most proud that my company is black-owned because there are very few black-owned beauty supplies. Being a one-stop-shop sets me apart from others.
What is “success” or “successful” for you?
Success is hard work reaching the goals that you have set. Nothing happens overnight. I must say, I’ve wanted to give up a couple of times but I remained focused on the outcome whether than dwelling on the struggle to get to success. Set goals and have a purpose behind everything you do!
Contact Info:
- Address: 49 Bennett St NW
Atlanta GA 30309
(Behind Elleven45) - Website: Beautysorare.shopify.com
- Phone: 5804839556
- Instagram: Beautaholicatl
Image Credit:
@p36fp @djwillofficial
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