Life & Work with Shayla Perry and Tiffany Handford of Atlanta, GA

Today we’d like to introduce you to Shayla Perry and Tiffany Handford.

Hi Shayla and Tiffany, so excited to have you with us today. What can you tell us about your story?
We (Shayla & Tiffany) are from Orlando, FL. We met in the 9th grade. Currently, Shayla resides in Atlanta, GA and Tiffany resides in Lafayette, LA. Ten years ago, while doing our normal task of keeping each other company on instant messenger to push through our miserable workday, we discussed becoming entrepreneurs and opening our own business. We were tired of being overworked and unappreciated in the workplace. We didn’t know what the business venture would be; however, we prayed for ideas and patiently waited for it to come to fruition. Fast forward to 2020, we were still discussing our jobs and ready for a change. We talked about lashes and how bomb magnetic lashes were. A light bulb went off, “Why don’t we start our own lash brand!” Our prayers finally manifested. While developing our brand, we wanted a name that was unique and symbolized best friends and celebrated women of color. The word bezzie immediately came to mind. When the definition for bezzie returned “a person’s best or closest friend”, the Bezzie brand was born! We wanted our logo to represent the distinctive style that women of color have – we’re beautiful, we’re bold and we own it! We plan to use our platform to encourage all women, especially women of color to embrace their beauty and be happy with the skin they are in. We also want to celebrate the beauty of best friends. Best friends are special. They always have your back and are your personal cheerleader in everyday life. 

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

We are both corporate businesswomen and we knew other professional women were in the same boat as us and were not able to get their lash services due to the pandemic. Working from home and having to participate in video conference calls, we needed a quick way to apply lashes that were both easy and safe to do at home. The next step was to figure out how to break into the lash industry, being that it is very diverse, and there are many lash companies out there. Our biggest challenges were researching manufacturers that could create our product and then determine how to market our brand and stand out from our competitors.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Growing the Bezzie brand is our focus. In addition to releasing more magnetic lash styles, Bezzie Gloss and Matte Lippies will debut in February 2021.

Alright, so to wrap up, is there anything else you’d like to share with us?
Follow your dreams. Never give up. An idea may not always pan out the first time, but keep striving and pushing forward.

Contact Info:

• Email: support@bezzielashes.com
• Website: www.bezzielashes.com
• Instagram: https://www.instagram.com/bezzielashes/
• Facebook: https://www.facebook.com/bezzielashes