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Meet Robert Williams Jr. of Michele Lee Ellis Consulting in South Fulton

Today we’d like to introduce you to Robert Williams, Jr.

From the moment he stepped out the trash truck and stepped into entrepreneurship, Robert knew something great was about to begin on his new journey. Robert and his wife Michele started their first business 5 years ago on a shoe string budget. Through trial and error they reached great success in their private duty home care agency, little did they know their trials and errors would prove more valuable than they possibly could imagine. By having a complete understanding of the “do’s and don’ts” of starting a non-medical home care agency, Michele began giving agency start up advise via YouTube to help aspiring HomeCarePreneurs. Shortly after…Coach Michele was born and so began the small business consulting firm. “Coming to you live from Atlanta” was the tagline that created buzz internationally and they began obtaining clients around the world helping them start their home care businesses.

Robert instantly became an asset to the firm based on his love for books with a focus on “Self-Improvement”. He inherited this love from his Mom and through his passion he became an avid researcher/student of the universal laws & principles which prepared his mindset for the rigors of entrepreneurship. This skill set soon became instrumental with the consulting firm and gave birth to Coach Rob “The Mindset Guru & Creativity Coach.” The right mindset is essential to fulfillment in life and success in business. Coach Rob has helped hundreds of clients shift their mindset from employee to entrepreneur to CEO and through this process has broken numerous generational curses. The system which Coach Rob teaches has transformed him from a trash man into the co-founder of a million-dollar brand.

Has it been a smooth road?
The road to becoming Coach Rob was filled with challenges that formed into life lessons. From being a single dad, homeless and losing it all on multiple occasions, Coach Rob learned the key to breaking the chain of unfortunate events was changing his mindset and elevating his thoughts and expectations. He explains, growth starts internal and reflects out into the external world, meaning the more he elevates his mind, thoughts and character the better his life becomes.

So let’s switch gears a bit and go into the Michele Lee Ellis Consulting story. Tell us more about the business.
Michele Lee Ellis Consulting, LLC was founded by the Atlanta based husband and wife team of serial-preneurs Robert L. Williams Jr. & Michele L. Ellis- Williams. They thrive on accomplishing a goal of helping families break generational curses through mindset transformation, knowledge and entrepreneurship. The consulting firm is comprised of an award winning stellar team of coaches and staff members who are committed to serving others in the form of training in the field of business development, leadership and career transitioning.

Its team of experts provide professional consulting, mentoring and leadership services in the field of home care. MLEC, LLC also provides group coaching and in-person learning forums in the field of private duty non-medical home care startup.

Robert’s primary responsibilities as COO is to oversee the day-day operations and ensure financial stability for the firm. His true God given talent is “Branding”. Robert is the “Master Brand Developer” behind the couple’s entrepreneurial ventures.

He is known by friends and clients as the “Go To” person for understanding how Universal Laws correlate with Biblical Principles. This allows clients to benefit personally and in business, while creating success habits.

Robert states he is most proud of helping families internationally change their lives and financial make-up through entrepreneurship. Michele Lee Ellis Consulting, LLC has a focus on the holistic person while training, mentoring, motivating in business and life.

How do you think the industry will change over the next decade?
The industry is booming with baby boomers, according to IBISWORLD industry revenue is at $74.5 billion annually with a 3.6% yearly growth rate. The lawmakers are analyzing the extremely high rate of hospital readmission dealing with seniors and discovering it makes fiscal sense to fund programs that assist seniors with their activities of daily living after discharge and moving forward. The entry investment to start an agency is usually low in most states, which makes it very attractive when considering the money generated throughout the industry. The number of Americans age 65 and older is projected to more than double from 46 million to over 98 million by 2060, this leads to extraordinary future market growth.

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