Today we’d like to introduce you to Carol Cox.
Carol, can you briefly walk us through your story – how you started and how you got to where you are today.
My more than 11 years with Simon Property Group has led to my current role as Area Director of Marketing and Business Development for Lenox Square and Phipps Plaza. Most of my life has been spent in Georgia, growing up in Gwinnett County and graduating with a degree in marketing from Brenau University. I also sit on the board of Fashion Group International Atlanta as the sponsorship chair. This is a fun role for me because I am able to continuously immerse myself in fashion and its ever-evolving trends, as well as meet new people in the industry.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Looking back, the overall experience with Simon has been a smooth road, and it has allowed me to grow personally and professionally as a marketing professional. In 2009, I was relocated to Virginia to work at another Simon center at the time, Virginia Center Commons, as the Director of Marketing and Business Development. This was very challenging as I was leaving my family, friends and the place I grew up, but I was very fortunate to have a team at the center that welcomed me with open arms.
While working in Virginia, I was able to gain experience and insight with Simon, which then led to an opportunity that brought me back home to Georgia – as I was promoted to oversee a much larger center, Mall of Georgia. I spent five years as the Director of Marketing at Mall of Georgia cultivating signature events, in addition to assisting with the transformation of The Village at Mall of Georgia welcoming several new restaurants and enhancing the ambiance of The Village Stage and Amphitheatre.
Beginning in summer 2015, I went through a transition period where I moved to our home office as the Director of Loyalty Marketing and Operations spearheading Simon Rewards and Simon Insider. In January 2016, I was asked to return to the field as the Director of Marketing and Business Development for Lenox Square and a short year later became the Area Director of Marketing and Business Development of Lenox Square and Phipps Plaza.
Lenox Square and Phipps Plaza – what should we know? What do you guys do best? What sets you apart from the competition?
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations—they own and operate more than 200 properties all over the world. I am the Area Director of Marketing and Business Development of Lenox Square and Phipps Plaza in Atlanta where I promote the center to consumers, advertisers, and the surrounding business community.
I am proud to be a part of Simon’s dynamic property portfolio, and I am fortunate to manage the marketing two of the most iconic centers in the Southeast. I think what sets Lenox Square and Phipps Plaza apart from others – our diverse retailer mix, property amenities and the people behind the scenes who make the centers shine.
What are your plans for the future? What are you looking forward to or planning for – any big changes?
We are continually gearing up for new tenant and restaurant openings, which offer exciting opportunities for our customers! At Phipps Plaza, we recently announced a new redevelopment bringing Atlanta’s first Nobu Hotel and Restaurant, along with a unique, curated dining experience, a 90,000 square-foot Life Time® Athletic healthy living and entertainment destination and a 12-story Class A office building, complete with a three-story lower level parking garage.
With new retailers joining both centers and the highly-anticipated events happening in the city of Atlanta (National Football Championship, Super Bowl, and Final Four), it is an exciting time to announce this new development at Phipps Plaza
Contact Info:
- Website: simon.com/lenoxsquare and simon.com/phippsplaza
- Instagram: https://www.instagram.com/lenoxsqmall/ and https://www.instagram.com/shopphippsplaza/
- Facebook: https://www.facebook.com/LenoxSquareMall/ and https://www.facebook.com/phippsplazabuckhead/
- Twitter: https://twitter.com/LenoxSqMall and https://twitter.com/ShopPhippsPlaza
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