Today we’d like to introduce you to Latasha Harmon.
Hi Latasha, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I am an Atlanta-based Visual/Makeup Artist with over 25 years of experience in drawing, painting and professional makeup artistry. I have worked for the top industry brands such as MAC, Bobbi Brown, Loreal Cosmetics companies. I hold a Certification in Esthetics from International School of Skin/Nails in Atlanta, Georgia. I have earned an extensive resume of professional/celebrity clientele. My experience and passion for cosmetics, healthy skin and visual artistry inspired me to create handmade cosmetics that are natural, vegan and cruelty-free. I believe that great products should be good for you and the environment. Over the years, I have serviced various clients with sensitivities and skin conditions. I knew I had to move into action! My goal is to provide not only a great product but also to highlight, celebrate, and share real inspirational stories about the real-women that inspire me daily! (the true “sheroes” that are shaping the world! Through artistic beauty campaigns and visual marketing. These invaluable experiences has served as inspiration in the development of Simply Artistry Cosmetic division. Blending my love for art and cosmetics together for “wearable art!”
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road at all! My business has been birthed in my kitchen! Little to no capital has delayed my pace for marketing and production. Though capital has been a challenge, My product reigns true to what is needed. I am keeping a float through word-of -mouth marketing and social media exposure. With more capital, it allows me the funding for facility manufacturing/distribution. A full staff and access to professional marketing experts.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As a primary Professional Makeup Artist, I service all of Metro-Atlanta and surrounding cities in Georgia. I specialize in Bridal, Any occasion, Entertainment, Movie, Film in professional Makeup Services. I partner with a local Marietta salon “One-look Salon”, where we are collaborate on various professional projects and services for clients. I offer mobile makeup artistry.
I am most proud of my Simply Artistry Cosmetics Division. As we grow, expand and emerge our brand, we are welcomed and included with profound diversity. Women from all over the globe are represented and interested in our amazing products. It’s the very fabric of our values to represent and celebrate diversity in powerful women all over the globe.
Women from all cultures seek us out for brand ambassadorship. Real-women in various career fields donate their time for beauty campaigns. We offer in exchange exposure, self-esteem building, and support! (we tell their stories in our collections).
We create, shoot everything in house with our partnership with Onelook salon. We provide editorial photography, hair & makeup! We offer it also as a service as well!
Our executive team is uniquely collaborated with an all-female talent base of photographers, videographers, graphic artists, etc. We believe that a women knows what’s best for representing and creating products, narratives, and imagery for women! “Women for Women” A platform for female talent, artists, etc… to utilize their expertise in the company! We are a family-oriented company! That offers a positive, fun environment to thrive as artists.
Our products are vegan & cruelty-free! In a trendy, modern artistic theme! We make “Wearable Art”.
Are there any important lessons you’ve learned that you can share with us?
Patience has been an invaluable lesson. Taking the time to secure the foundation in business is essential. That process should not be rushed. You want to provide the best quality product to your customers. And your brand representation is to be protected first! Allow your passion/values for people to transcend in your business. Keep people as a source of inspiration and you will be successful!
Contact Info:
- Email: simplyartistryllc@gmail.com
- Website: https://www.simplyartistry.com/
- Instagram: @simplyartistry
- Facebook: Simply Artistry LLC/
Image Credits
Wifi Winston Photography Ryketia Strong Photography
