Today we’d like to introduce you to Tiara Jones.
Hi Tiara, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I was born and raised in the small city of Gainesville, Florida by my loving grandparents. Growing up in a family who were avid churchgoers and travelers, I was no stranger to events, banquets, and gatherings that required me to dress up for the occasion. As I continued to mature and began to blossom into my personality, I realized that the process of getting ready for these gatherings was one of my favorite things to do and that in turn ignited my love for self-expression through fashion. My grandmother owned a boutique that catered to women, offering formal and semi-formal apparel. I assisted her in getting customer orders ready and overheard her talking with vendors to order her items. This allowed me to see entrepreneurship firsthand and gave me a preview of how providing a service that people needed, offered so much gratification. It was then I knew that I too wanted to have a platform where I could offer products to help other women. I faced some small city challenges as I outgrew my hometown and came to the realization that I needed to branch out to discover better opportunities.
After some time, I relocated to the city of Atlanta. I was hopeful I could flourish in a place where success wasn’t uncommon especially for people who looked like me. I didn’t immediately pursue my dream but instead got my push when the pandemic hit. Losing my job due to the necessary changes I had to take for my kids, forced me to go after what I genuinely loved. So, Entice By Ice was born with the sole mission to help women outwardly express the inner beauty they already possessed!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My road was definitely not a smooth one. As we know life doesn’t come with a road map of the best journey to take so I learned a few hard lessons along the way. I found myself in a few situations that if I could go back, I would change. Entice is my second attempt at a business. I launched very early on back in 2010 and due to me not being as knowledgeable as I am now, I lost my business to a copyright infringement case. My business name, the branding I had invested in, and everything associated with the name had to immediately halt and could no longer continue. I was devastated because that business was successful and at the time and I felt that quitting after such a major loss was my only option. I decided to go to college and get a degree in business so I would never be put in that position again.
We’ve been impressed with Entice By Ice, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Entice By Ice is for the phenomenal women. Women who exude confidence and are well put together. Feminine energy is powerful, alluring, convincing and enticing. We want our supporters to walk out and own the scene as if it is their runway. “When you look good, you feel good”, and Entice wants to contribute to that mentality.
We provide chic, fashion-forward and edgy apparel to be able to dress them for the many occasions they encounter. Whether it’s for your day-to-day errands, casual outings or a formal event, Entice has a wide range of collections to cater to the many different obligations. We carry a variety of size options, with the majority of each of our pieces being made of quality flexible fabric. Whether you are slim, curvy or plus we want you to feel comfortable wearing our clothing.
We aim to provide a high-quality experience and extremely well customer service, all while keeping our brand cost-efficient. We’re not looking to keep up with the latest trends but opt for more timeless styles. We look forward to continuing building a community of beautiful, supportive women who enjoy life’s luxuries in their leisure time and know that Entice can provide the looks for those moments.
Can you talk to us a bit about the role of luck?
I don’t feel luck good or bad has played any role in my life. I feel that the decisions I’ve made have shaped me and molded me to be the better version of myself in every aspect. From motherhood, in relationships and also in business I tend to reference my journey and make calculated decisions to further my mission and achieve my goals. I will say however, I am blessed and grateful to be actively fulfilling my dreams.
Contact Info:
- Website: https://enticebyice.com
- Instagram: www.instagram.com/enticebyice
- Facebook: www.facebook.com/enticebyice
- Twitter: www.twitter.com/enticebyice
Image Credits
Tatyanna Chamere
