Inspiring Conversations with Mariana Gómez of RackSeeker

Today we’d like to introduce you to Mariana Gómez. Them and their team share their story with us below:

Mariana, 43 years old from Venezuela, currently living in Atlanta Georgia opened her first Omnichannel warehousing and fulfillment operation, for Hispanic and multicultural brands, self-made and believes that you can conquer anything you want if you are continually trained, with the right mindset and goals. Over the past five years, she’s been working into build opportunities for CPG Latin and multicultural brands here in the United States.

Founder and CEO of RackSeeker Fulfillment Center and Brands Builders Retail Agency both serve primarily to Latin and multicultural markets where minorities need to find opportunities by breaking down the boundaries, her approach to transform challenges and adversities, not only generated her own growth but those around her as well.

She utilizes her natural skills, as a highly intuitive, also she combine her expertise in marketing, e-commerce, logistic, supply chain and deep knowledge leading brand internationalization projects thought Latinoamérica and USA with over fifteen (15) years of professional experience to help entrepreneurs accomplish their goals.

She effortlessly blends experience and strategy to help her clients achieve success on their terms in US and Hispanic markets.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
During the pandemic, Mariana took it upon herself to start her own warehousing and fulfillment center business as a complement for Brands Builders due to once her clients were ready to sell in the United States, they will need an own warehouse to guarantee re-stock.

Today the environment of increasing international competition, more and more companies in different countries and regions of the world are faced with the need to internationalize their businesses.

But even when there is substantial pressure to internationalize and companies are much benefits to becoming more globally integrated, there are several barriers to global integration for them, lack of knowledge, language, lack of the expertise necessary to sell abroad as well as the risks associated with getting paid and enforcing contracts, etc this is why Mariana specializes in helping entrepreneurs and brand owners with free session consulting and then internationalization packages each quarter, in a way to share with them her knowledge and expertise and help them to understand the whole process, benefits, opportunities, definitely is her mission to empower them.

Appreciate you sharing that. What should we know about RackSeeker?
RackSeeker is the 1st micro fulfillment solutions, warehousing services and logistics consulting for Hispanic and Multicultural brands.

A response to growing e-commerce and shrinking brick-and-mortar sales, the micro-fulfillment trend was already emerging before COVID-19.

Micro-fulfillment (sometimes called hyperlocal fulfillment or urban fulfillment) involves the sort of automated storage found in distribution centers – but at a much smaller scale and closer to consumers. Rack Seeker as a partner of Brands Builders bring the idea to do current business more scalable, continue to expand and innovate, fostering long-term client relationships, and creating new ones. The company remains devoted to providing distribution and warehousing solutions with brand expansion into different markets and growth always at the forefront.

With experienced teams of channel sales professionals dedicated to each individual channel to provide top-level expertise for all market segments alike. Creating and leveraging opportunities for a range of services, including independent distribution, and buying groups.

MISSION
Our mission is to provide an affordable smart platform and innovative solutions centered on an omnichannel strategy for Hispanic, multicultural, and emerging brands. At the same time, improve the opportunity for these brands to find the right shelf.

VISION
To expand and innovate, fostering long-term client relationships with our clients, partners, and our community. We offer Account Executives across multiple geographic regions dedicated explicitly to all our channels to provide the best strategies possible.

As a CEO Mariana is building and adjusting packages and tailor-made services for Hispanic and multicultural brands because she definitely understands how difficult is for a Latin brand owners so also she offers a lot of resources through her consulting services, such as:

Benefits of buying and selling abroad
The challenges of exporting and how to overcome them
The challenges of international sourcing and how to overcome them
How internationalize my product, is a program for brands

Also, we help with international pricing strategies, international sourcing, international entry modes, partners, channel distributor, samples programs, etc

We provide the information and resources to expand into foreign markets.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
prioritizing innovation today will be the key to grow.

Pricing:

• Free Mentoring session each quarter for 3-5 brand owners
• How internationalize your business – 1500$
• Growth your business (consulting package 6 hours) 850$
• Consulting session – 150$ 2 hours

Contact Info:

• Website: www.RackSeeker.com
• Instagram: https://instagram.com/rackseeker
• Facebook: https://facebook.com/rackseeker
• Twitter: https://twitter.com/rackseeker
• Youtube: https://youtube.com/channel/UC11eeN9HKneN3DqjRbC5png