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Exploring Life & Business with Edlisha Shelton-Johnson of Sunshine Shish

Today we’d like to introduce you to Edlisha Shelton-Johnson.

Hi Edlisha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
In high school, I desired to have my own business. I had my son at 17 years young, which drove me more to create a business. After graduating high school, while working several jobs, I always wrote down my goals, I have so many notebooks of goals each year. Most that I completed. I’m naturally goal-oriented & a visionary. Forward to 2020, during the pandemic I was working at this call center in the middle of training for the position, I started pondering of what I can create as my own business. After tons of research and my love for candles, Sunshine Shish was formed. I started with candle kits to perfect my craft. Once I mastered testing different candle waxes, fragrance oils, essential oils and wicks and learning formulas. I was set on what supplies to create a luxury-style candle. I launched my first set of candles with five scents, so I started pretty simple. Every opportunity I had, joining pop-up shops, venues and marketing across social medial platforms I received great feedback. It was a matter of continuing to get better at branding and marketing.

We all face challenges, but looking back would you describe it as a relatively smooth road?
This entrepreneurship journey has not been smooth at all. The struggles I endured very early on were delays in shipments and supplies being sold out… There has been struggles with learning skills of marketing and branding the market things change daily so marketing research is key.

Alright, so let’s switch gears a bit and talk business. What should we know?
Sunshine Shish focuses on overall wellness and self-care, so our candle collections were curated with that as the priority. Creating luxury candles that are inspired to uplift and enhance a positive experience. I am most proud of the impact on others, the smiles when our customers receive their packages of how our candles put them in an inspiring mood and fill their homes with a great smell and peaceful vibe.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Major credit goes to our candle community, those who are subscribed to the newsletters and their feedback they provide so we can continue to curate top-tier products. Thank you all! It means everything.

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