Today we’d like to introduce you to Salina Williams.
Hi Salina, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Growing up, I’d help my grandmother Elizabeth clean houses, and I enjoyed being my grandmother’s helping hand. My grandmother always said no matter your job title, you do it correctly because you never know who’s watching you. I learned at an early age how to have compassion and care for individuals with disabilities and the elderly. My grandmother was the primary caretaker for my autistic little sister, along with my uncle who had cognitive issues. I’d assist my grandmother with caring for my sister and uncle. While working in retail for many years, I built relationships with some of my customers outside of my work environment. I would make house visits to customer’s home to transport and assist them at the grocery store. I would complete light housekeeping and provide companion care to some of my customers as well. In 2020 I incorporated my business Elizabeth Cares Mobility, LLC, a faith-based home care agency in memory of my grandmother who passed away in 2015. I wanted to honor her legacy by starting a business that operated off the core values she displayed to everyone she met. Elizabeth believed in treating everyone with respect, dignity, and love. Elizabeth Cares Mobility didn’t get its first client until 2021, which was when I retired from my job and became a full-time entrepreneur. I enrolled in a nursing assistant school which grew my passion for helping others more. I decided to step out on faith and walk in my purpose, and here I am, serving clients with the values my grandmother instilled in me.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey has not been smooth. Being an entrepreneur is hard work. You work multiple positions when building a company from the ground up. I’m a social media manager, bookkeeper, employee, and owner all at the same time. My work days are longer, which range from 12-24 hour shifts. I’m working past normal business hours; ensuring I reply to emails and return clients’ calls. Lots of research was done before Elizabeth Cares was incorporated. Since I didn’t have much experience in the scope of care a nursing assistant or personal care aide provides, I had to enroll in nursing assistant school to get hands-on practice to better serve our families. I had to learn the inside operations of operating a home care business, so I’m very thankful for my mentor who has over twenty years of experience. I had to learn how to time manage and time block, being I work with multiple clients on the same day. Sick days are harder when you’re self-employed because if I don’t work, I don’t eat. I’m very empathetic, so it makes my job harder sometimes. If my client is in pain or crying, I’m in pain and crying with them. Being an entrepreneur is not for the faint at heart.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Elizabeth Cares Mobility, LLC is a FAITH-BASED home care agency in Atlanta, GA. We believe in godly work (to benefit others). We service our families with a servant attitude. We believe that by helping others ACHIEVE, you also end up LEADING them. We PRAY with and for the families we service. We believe in treating others how we wish to be treated, with the upmost respect and dignity. We service with LOVE, PATIENCE, and KINDNESS. Elizabeth Cares specializes in caring for clients in the comfort of their homes. We assist with activities of daily living, also known as adl’s. Activities of daily living consist of assistance with grooming, bathing, eating, cleaning, cooking, medication promptness, and errand runs. We’re faith-based and budget friendly, which sets us apart from others. With Elizabeth Cares your loved one is not another dollar sign nor another assignment. Brand wise Elizabeth Cares is proud to be a faith-based business. We would like our readers to know we aim to please in care and customer service. We offer FREE SELF-CARE HOURS to our primary caregivers to give them a mental break. Our primary caregivers are given a max of five free self-care hours to pour back into themselves, which is a token of appreciation from us, thanking them for entrusting us to care for their loved ones.
What matters most to you? Why?
Being able to make a difference in someone’s life through kindness is what matters most to us. It matters most because it helps to show that God and his love is real by the actions we take to extend kindness to others. We want individuals to think of God and His goodness when they think of Elizabeth Cares.
Contact Info:
- Website: www.elizabeth-cares.com
- Instagram: elizabeth.cares2018
- Facebook: Elizabeth Cares
