Today we’d like to introduce you to Esther Joseph.
Hi Esther, we’d love for you to start by introducing yourself.
I started my business in June 2020. It was originally a hair business and I figured I could make a little cash on the side for groceries during the pandemic. Eventually, I realized, I didn’t like doing other people’s hair so I switched over to e-commerce. I was selling satin-lined hoodies which expanded and grew into more satin and satin-lined products. One day I was watching a bunch of hair videos and came across this oil with Ayurvedic herbs that I could make myself and try growing my hair. I did some research on the Ayurvedic herbs I wanted and bought all the ingredients needed. It was supposed to be just a little project for me and my hair growth journey. When I realized the oil actually worked, I figured I could sell this. So, I created labels and started promoting and the AYURVEDIC HAIR GROWTH OIL was born. From there, my business made the switch to becoming a quality hair care business. I started learning how to formulate and balance the pH in products to curate a line of hair products including leave-in conditioners, deep conditioners, and shampoo bars. Our products are designed to promote length retention, reduces breakage, and maintain scalp health. We’ve sold our products in 5 malls so far and hope to get our products into beauty supply stores and major supply chains. I’m excited to see what this business will grow into.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Of course, there have been some struggles. Formulating is a trial and error process until you can find the right mix you are looking for. I can’t count how many batches of the product I’ve thrown out when it wasn’t right. Also, marketing has proven to have some difficulties. Promoting on social media is always a learning experience on what content is pushed on platforms, but once you figure it out, I was able to use social media as an effective tool to teach about my products.
As you know, we’re big fans of Nsoromma (Nee-suh-roma) Hair. For our readers who might not be as familiar what can you tell them about the brand?
We specialize in hand-making and selling quality hair products that provide many benefits essential for hair growth. We are more known for our Ayurvedic Hair Growth Oil. I am most proud of the growth of our brand. Our products have helped people with serious hair conditions and has given them a newfound confidence and love of their natural hair. We are launching two Hair masques soon; and Aloe Rose Hydrating hair masque and an Avomango Protein Masque so be on the lookout. We also have a beard and hairline for men coming soon.
What makes you happy?
A good wash day makes me happy. For me, a wash day is like self-care. I’m washing all the stresses from the week right out of my head. After massaging my hair with shampoo and sitting under a steamer to deep condition, I feel a sense of rejuvenation.
Contact Info:
- Website: www.nsorommahair.com
- Instagram: @nsoromma_hair
- Other: Tiktok: @nsoromma_hair
