Today we’d like to introduce you to Benjamin Rudolph.
Benjamin, can you briefly walk us through your story – how you started and how you got to where you are today.
I previously worked at another agency as the Director of Business Development, but we were small enough that I also managed client accounts. I decided to go off on my own in January 2010. When I started Relevance Advisors, I had no clients and a non-solicit clause, so I had to build a new network.
Because of my experience selling search marketing, I was able to find clients and I could also do the work. Eventually, I couldn’t do all the work myself, so I hired my first employee, which led to getting office space and more hiring. I’m happy to report the company continues to grow and expand.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely hasn’t been a completely smooth road. I took a pay cut and used personal savings to start the business. I knew I could get a job in digital marketing if the business didn’t work out. As it turned out, things worked out.
Please tell us about Relevance Advisors.
We are a digital marketing agency specializing in revenue driving paid search and social advertising, SEO, Amazon listing optimization, digital analytics and conversion rate optimization.
We help companies identify and drive qualified customers to their websites and optimize the experience in order to grow their businesses and increase the return on their digital investment. We think of ourselves as business consultants who use digital marketing as a tactic to drive revenue and profit.
For example, we helped the Ovarian Cancer Research Fund Alliance (OCRFA) with strategic AdWords campaigns. The month before we assumed management of the Google AdWords Grant, OCRFA had spent just under $80, garnering only 89 clicks to their site. In just 60 days, we were attracting 14,000 clicks per month via AdWords campaigns. One year later, that number had catapulted past 45,000 clicks per month.
We were able to demonstrate such strong ad value, that OCRFA qualified for
Google Grants Pro, enabling the organization to benefit from up to $40,000 per month in free ad value. Thanks to strategic AdWords campaigns, we has been able to provide more than $2 million in ad value to the Ovarian Cancer Research Fund Alliance, and help in increasing web traffic.
“At Ovarian Cancer Research Fund (OCRF), we strive for impressive numbers. For example, over the last 5 years our annual revenues have increased by 35% and our grant applications have increased 160% with 87% of every dollar raised supporting our programs,” said Audra Moran, CEO, Ovarian Cancer Research Fund Alliance. “Thankfully, Relevance Advisors turned our less than- impressive $80 AdWords value into $40,000 of value per month. A 5,000% increase in less than two years—now those are the kinds of numbers our organization likes to see!”
We value our relationships with our clients and always seek to serve consumer and client needs. We have a strong focus on results and continually seek and deploy ways to build sustainable, long-term success through proven, digital marketing strategies. Currently, our largest client categories are quick service restaurants, e-commerce, and health care.
There are a few things that set us apart:
1) We are a Google Premier Partner, one of only 3% of all agencies in North America to have that distinction. Relevance Advisors met Google’s strict criteria and was thoroughly vetted by the search giant to achieve this Premier Partner badge.
2) We are search marketing experts with a strong business acumen. (We know business–not just tech);
3) Unlike one size fits all digital agencies, our perfected methods and tested scientific strategies deliver long-term success to our clients and boost ROI on their digital investments.
Do you feel like our city is a good place for businesses like yours? If someone was just starting out, would you recommend them starting out here? If not, what can our city do to improve?
Atlanta is a great place for a digital marketing agency. It is the hub of all marketing in the Southeast, so there’s a network of agencies and a critical mass of companies to serve. The cost is lower than many other big cities. You have access to top talent at universities like Emory and Georgia Tech and you have the world’s busiest airport that allows you to fly nonstop almost anywhere.
Contact Info:
- Address: 112 Krog Street, Suite 4
Atlanta, Georgia 30307 - Website: www.RelevanceAdvisors.com
- Phone: 404.635.6775
- Instagram: https://www.yelp.com/biz/relevance-advisors-atlanta
- Facebook: www.facebook.com/RelevanceAdvisors
- Twitter: @relevanceadvice
- Other: LinkedIn: https://www.linkedin.com/company/relevance-advisors/
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