Today we’d like to introduce you to Caroline Hendrix.
Caroline, we appreciate you taking the time to share your story with us today. Where does your story begin?
When I was studying marketing in college at Clemson University, I found a love and passion for social media and content creation. I took a social media marketing class and really enjoyed everything about it. It was a very hands-on class and I’m the type of person that likes to be very hands-on. I learned so much about marketing with social media in that class, and it was ultimately what pointed me in the direction of focusing on social media in marketing. I also took some creative classes such as Videography and Visual Effects, Visual Design and Art Direction, Digital Experience and Content Strategy, as well as Media Management in Brand Communications at Clemson. These classes were what led to an even further interest in the more creative side of social media with content creation, which is something I really enjoy doing. I’ve been creative my entire life, from dance, art, music, cake decorating, etc. Content creation is another way for me to be creative and it allows me to use my creativity to help businesses grow their social media and brand image.
Throughout my final few years of college, I started doing social media management and content creation as a freelancer. I enjoyed every aspect of it and really developed a passion for it. It’s something I truly love doing. For me, it doesn’t feel like work, I can be working for 3 hours and it feels like it’s only been 30 minutes. Once I realized that I knew that this is what I wanted to do for a living.
I continued freelancing as a social media manager and content creator throughout the end of college, and once I graduated, I wanted to take my work even further and start my own social media agency. I’ve always been an entrepreneur at heart. I started my own cake-baking and decorating business at the age of about nine, and years before that, my brothers and I held lemonade stands as young kids. I grew up in an entrepreneurial family and I inherited that trait for sure. I’ve known since high school I wanted to work for myself and own my own business one day. Fast forward several years with a lot of hard work and a Bachelor’s degree in Marketing with a minor in Brand Communications and here we are, the owner of a boutique social media agency, 5th Ave. Media.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Any business owner will tell you that the road to success comes with ups and downs and takes a lot of hard work. The beginning stages are the most difficult because you’re having to establish your brand. You have to be able to get customers and clients as well as sell your products and services. Once you get the ball rolling though, things smooth out more but you will always have bumps in the road and possible setbacks. You just have to keep at it and work hard to get to where you want to be. Setting goals and working towards them every day helps a lot.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
5th Ave. Media is a boutique social media agency that provides top-notch social media management, content creation, and strategy for your business. Your brand is the star of the show and we help it shine! We offer a variety of social media packages to choose from, including a custom package option that is tailored to your specific business needs.
Being a boutique agency, we are able to be more creative, more responsive, and truly provide a unique experience that matches your brand’s style and gives you the most value possible. We truly care about our clients and provide them the best experience possible, as customer relationships are very important to us at 5th Ave. Media.
Is there something surprising that you feel even people who know you might not know about?
Something surprising most people may not know is that we manage the social media accounts and do content creation for a rock n’ roll band. We manage social media for all different types of businesses from car detailers to clothing brands. Being a boutique agency, it allows us to work with a wider variety of clients.
Contact Info:
- Instagram: https://www.instagram.com/5thavemedia/
- Facebook: https://www.facebook.com/5thavemediamanagement/
Image Credits
Maddie Baldinelli Caroline Hendrix
