Today we’d like to introduce you to Latesha Lynch.
Hi Latesha, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I originally started my business out of corporate trauma and an assumption that you had to start a business based on your degree.
So the corporate trauma started when I first found out I was pregnant with my son back in 2015. A month later my entire department was laid off and I lost a regional marketing manager job I LOVED.
Although I received severance and found a job soon thereafter, I had taken my first paycut just to have security with the new job. This was the start of my disappointment in the lack of perceived stability that I thought came from having a corporate job.
That new job didn’t allow me to work from home so I could successfully nurse my baby for my goal timeline of 6 months to a year so I found a job that was fully remote which came with yet another pay cut.
As soon as my son was a year old, that ended my breastfeeding journey and allowed me to focus on my career again.
I got a marketing director job that paid $95K and put me back on track with salary and my corporate trajectory to being a CMO until I was laid off six months later. There’s a pattern here of a lack of job security that I thought was the point of working for corporate that inspired me to start my own business in 2019.
At first, I looked at it as a nice side hustle where I did freelance design (something I went to school for) and made a few extra dollars on the side while I worked my full-time job.
However, I was putting just as much time into the business as my job but felt more fulfilled in the business so in 2020, I did a rebrand, completed some training, increased my prices, and hired a business coach to help me find my place in the online business space and my true passion.
I started coaching other entrepreneurs on marketing and one of my first coaching clients hit 6-figures in her business in just 8-months. That impact got me hooked on impacting other women to create success and to pay themselves far more than corporate ever would.
Not only had I taught someone how to make that money for themselves, but by November of 2020, I had also made over $100K in my own business. I have made at least $100K every single year since the start of my business and experienced 735% growth in my monthly business revenue between 2020 and 2022, teaching over 1000 entrepreneurs how to launch, leverage video marketing, generate high-ticket leads on Instagram, and market their expertise authentically online.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has most certainly NOT been a smooth road. While I have experienced abnormally fast growth and quantum leaps in revenue and brand growth as an entrepreneur, there have been just as many low valleys for every high peak I’ve experienced.
I quit my full-time job in July 2020, but with over 6-months of the safety net of corporate income while I was making business income didn’t give me a full understanding of what a true year of full-time entrepreneurship would be until 2021.
In 2020, I spent the year experimenting and in hustle mode working 12-16 hours a day, having more than 6 different core offers and finding my voice and boundaries. But I was making at least $10K-$15K every single month so I felt invinsible.
But the start of 2021 was a rude awakening since I was on my own with no corporate paycheck as a backup. January and February were my lowest income months in almost a full year and came just before I hired my first full-time employee, my Mom.
This was also after I had eliminated all the offers I didn’t like to focus on building a brand around a new offer that I had just created back in December 2020. This was a stressful time realizing that business has seasons and there can be low seasons like January and February 2021 and then high seasons like March 2021 where I made over $20K in revenue (only my 2nd time in business crossing $20K in a month).
No month was the same and I had to take out my first business loan to ensure I had enough money in the bank to run the business while I grew my revenue.
There are so many periods in entrepreneurship where you’ll doubt yourself as an expert and as a leader. where you’ll doubt your offers and where you’ll doubt the business.
It can take a long time to build up consistent monthly revenue which for me didn’t happen until September 2021 where I continued to hit consistent $20K+ months in revenue.
But then I started hiring more contactors (5 to be exact) between December 2021 and March 2022 and this brought on more struggles of how to lead a team, setting goals, managing a team, and continue to run the business as both the CEO and be the service provider and coach.
Even though I grew the revenue to $30K per month, my expenses immediately at it away. I feel like every stage of growth in the business brings a new major problem to solve.
As you know, we’re big fans of Atelier Latesha & The Business Branding Academy. For our readers who might not be as familiar what can you tell them about the brand?
I have 2 businesses that provide the level of support service providers and coaches need.
Atelier Latesha is my primary business where I provide coaching programs and a membership community to teach female service providers and coaches how to launch their high ticket offers (coaching program), generate leads consistently on Instagram (accelerator program), or to dive into multi-channel marketing in their business with or without the support of a marketing team (membership).
I created the Business Branding Academy to provide ivy-league level marketing courses and resources for entrepreneurs who want to do the work on their own.
No matter the level of support, I’m bringing my 16 years (since 2006) of marketing experience to the table to teach everything I’ve learned, specializing in blogging, email, event and experiential, and social media marketing for primarily B2B businesses and businesses who sell to experienced experts and professionals.
I am known for speaking on these topics: how to turn your high-earning skill into a high-ticket online business, layoffs and paycuts – how to grow a multi 6-figure online business as a mom, how to leverage video to build authority, how to create an evergreen marketing funnel on Instagram without paid ads, and a simple, repeatable strategy to live launch your services and coaching program with video content.
I am known for organic marketing, multi-channel marketing, video visibility, high ticket sales and pricing, live launching, and storytelling.
What sets me apart from other coaches is that not only do I have almost 2 decades of corporate marketing experience selling high-ticket offers and services, but I’ve successfully generated 6-figures in revenue as a solo entrepreneur for my services and coaching programs. It’s hard to find a coach who understands the perspective of both being a coach and being the service provider as a business model. I live and breathe what I teach and preach.
I am most proud of the impact I’ve had on women who are single and mothers helping them build confidence in themselves as experts and entrepreneurs. So many women are creating the revenue to pay themselves and businesses that make more than they ever could have in corporate. My brand teaches women to make their own way, make an impact, and make money in the process.
My brand has spent the best part of the last 2.5 years of service on a small scale through my signature coaching program, Revolutionary Brand, which teaches a small cohort of no more than 6 women how to launch their signature high ticket offers.
It has been my dream to serve a larger group of women so I’m proud to finally launch Revolutionary Society, a quarterly membership that simplifies and streamlines multichannel organic marketing for service providers and coaches with training, strategy, and time-saving resources. My goal is to create a marketing community where no matter the changes that happen in the online space, these entrepreneurs have a place where they can learn actionable marketing skills and implement what they learned directly into their business right away.
We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memory is going on family bike rides with my parents. We lived on base, because my Dad was in the military and we’d ride all over the base. I’ve always been good with directions so I’d remember all the different ways they took me and when I’d go outside on my own, I’d sneak and ride all over the base, lol. My parents always thought I was on the block where I was told to stay, but I was off exploring. I still love to be on a bike or just outdoors seeing the scenery and exploring.
Pricing:
- The membership is $297/quarter
- Or they can get 2 months free in the membership by paying for the year at $990/yr
Contact Info:
- Website: https://atelierlatesha.com/
- Instagram: https://www.instagram.com/hermarketingcoach/
- Youtube: https://youtube.com/@hermarketingcoach
Image Credits
Hannah Lozano Photography
