Today we’d like to introduce you to Katie Costa.
Hi Katie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m the Founder and Lead Designer at BLYNK Social. I’m a Georgia Peach obsessed with all things digital + creative.
Ever since I was in middle school making YouTube videos (before it was cool), I have been learning non-stop as the social media world has evolved.
It wasn’t until 2020 that I learned about the world of Brand Strategy + Design through social media. Suddenly, everything clicked for me and I KNEW this was my passion & my future.
100% self-taught in design, I have the pleasure of building brands from the ground up and also refreshing brands when CEOs feel stuck. It’s so much more than a logo or website design. It’s all about connecting our clients with their dream customers through strategic design and social media strategy.
I create custom project scopes for each one of my clients, providing them with services that allow them to grow their brand with CONFIDENCE through phases including Brand Strategy, Brand Design, Packaging Design, and Social Media Strategy & Content.
I see the market from a Gen Z perspective and get your brand seen on socials with a standout brand identity and custom design assets.
Since the founding of BLYNK in September 2020, we have grown into a team of 4 amazingly creative & intelligent women, served over 100 bad*ss brands, sponsored a local women’s entrepreneurship event, launched a freelance design workshop, and developed a one-of-a-kind strategic branding process for our clients so they can have fun in their business while still getting sh*t done.
From here? Only up. Always learning.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest challenge for me as an agency founder is asking for help and giving up trust to outside creatives. I always think “with the time I would take explaining these tasks, I can just do it myself”. It can be hard to find people that “get it”, get the vision.
Luckily, I have grown our team of Social Media Managers to handle our monthly social media clients but I am still handling all branding projects myself. The real freedom of creativity lies in these branding projects and it’s been a challenge finding someone with the same creative eye as me.
Appreciate you sharing that. What else should we know about what you do?
BLYNK Social offers Playfully Professional Brand Design + Social Content for bad*ss brands that are ready to stand out.
We offer services including:
Brand Strategy
Logo Design
Custom Illustrations
Social Media Asset Design
Website Design
Email Newsletter Design
Packaging Design
+ More. Just about everything in the digital realm that can help you stand out from your competitors.
Can you tell us more about what you were like growing up?
Growing up in the suburbs of Georgia, I was definitely that kid that was on the computer on Kid Pix or Zoo Tycoon after school instead of at sports practice. & I was totally that kid that had insanely extra (and the best) Powerpoint Presentations in class.
When I began creating beauty and fashion YouTube videos in middle school, I knew I loved the whole social media thing. My dedication allowed this to be my part-time job while in high school. I learned a lot about affiliate and influencer marketing, video and photo editing, and the way brands communicate with audiences.
My first year of college at the Fashion Institute of Technology is when I had my first “big girl” job working at a fragrance brand start-up in Soho. I got to assist with brand photography, influencer events, and social media strategy.
Once I transferred to Georgia State University for a marketing degree, I began looking at the job market for social media managers & I wasn’t impressed by the offerings and salaries. No way I would go through 4 years of college to not even be able to pay my bills with a whole a** degree! So I figured, hm…what if I tried out this social media thing, but did it MY WAY.
My creative ideas weren’t gonna be watered down by higher-ups 3x overall while making $15 an hour. So, eight months to graduation & BLYNK was born.
Pricing:
- Branding Packages Starting at $1200
- Social Media Packages Starting at $500
- 1:1 Guidance/Mentorship Starting at $100
Contact Info:
- Website: https://www.blynksocial.com/
- Instagram: https://www.instagram.com/blynksocial/
- Other: https://www.tiktok.com/@blynksocial?lang=en
Image Credits
Photographer Credits: Hanna Middleton
