Today we’d like to introduce you to Nanci The Great.
Hi Nanci, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am a musician, audio engineer, studio manager, artist consultant, and I own a production company here in Atlanta. Music is in my DNA, I was brought into a world full of musicians. My mother told me I was keeping time in her womb before I was born, so naturally my first instrument was the drum at the age of three years old. From there it went to piano, organ and a multitude of other instruments that just came easy to me. Fast forward to college and choosing my major: I went to college in 2011. At the time, there weren’t many schools teaching music production classes with a thorough curriculum to advance the knowledge I had from being a musician for 10+ years. I attended Bethune Cookman University obtaining my Bachelor’s in Music Production and Berklee College of Music where I earned my master’s in Music Production and Technology Innovation.
My master’s program was taught in Valencia, Spain-a life-changing experience living in another country and learning about different cultures while improving my craft. The amount of experience and information that I gained from these two institutions ultimately set me well ahead of the production curve that was starting to take hold in the US. When I returned to the US, I was super focused on getting into a studio so I can start working with artists here. My first studio was Media Vision. I was able to develop the things that I learned and I ultimately learned how to run a studio with the various jobs that I had as an intern. I was there for a year or so until a friend invited me to try another studio: Break My Track Studios, in the heart of the West End (at then “Metro Lofts”). I ended up talking with one of the managers who introduced me to the owner. That was the first studio that I became a manager of. It went from a series of meetings and growing my clientele out of different studios to me ultimately having 5+ studios under my belt. After working with artists and managers for years, I started my production & consultation company: “Ninety Three Productions & Consultations”. I wanted to create a place for Indie and established artists to get everything they needed. Ninety Three provides studio time, mixing & mastering, photography, videography, event planning, and rollout services all in one place.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey to greatness is never easy. Being a female engineer when I first started in this industry was almost like an anomaly. When I started working here in Atlanta, the only female engineers/producers that I was hearing about were K. Lee and Tasha Catour. I was often the most educated engineer in the room, but I still had to submit my resume to upcoming artists simply because I was a woman in the chair. Thankfully, I don’t really have the common horror stories of men in the studio trying crazy stuff. I was, and will always be, grateful for the men that I worked with for protecting a black woman and making sure that I felt safe and respected by all.
Alright, so let’s switch gears a bit and talk business. What should we know?
Ninety Three is an all-inclusive entertainment provider. The company offers services from the beginning of the music creation process to the end. The main thing that sets this company apart from others is its network. Ninety Three has a community of over five audio, photography, and videography studios in here in Atlanta. It also has a network of venues in which artists can use for various performances and rollout events. I am super proud of this company for being able to continue to give great experiences, and I am excited for what we can provide in the future.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Networking is essential in this industry. Word of mouth goes further than advertising at times. I think the most important yet overlooked part of networking is actually being able to execute the service(s) that you offer when the person needs it. In other words: “Stay ready, so you won’t have to get ready”. Your ability to execute when needed goes so far and ultimately adds to your reputation and face card.
Pricing:
- Studio Time – $80/hour (including studio & engineer)
Contact Info:
- Instagram: https://instagram.com/ntgengineering?igshid=YmMyMTA2M2Y=
- Twitter: https://twitter.com/ninetythreecp?s=21&t=70ooKNuUztCfa2iaMDL44Q
- Youtube: https://youtube.com/@ninetythreeproductions
- SoundCloud: https://distrokid.com/hyperfollow/nancithegreat/relationcycles
- Other: https://instagram.com/ninetythreecp?igshid=YmMyMTA2M2Y=
Image Credits
Book the Kodakk – IG @bookthekodak
