Today we’d like to introduce you to Sonja Williams.
Hi Sonja, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I love where I am today because my journey in business is constantly evolving. I feel quite confident as an expert trainer and consultant in my field, but I didn’t get there overnight. About 15 years ago, I was working in a pharmaceutical sales position. Though I enjoyed my job, a great opportunity came along for me to take a voluntary exit from the company I was working for. I jumped at the opportunity and haven’t looked back ever since! My husband and I had already launched our firm back in 2008 and I was taking on small, word-of-mouth projects until I went full-time at the end of 2009. Initially, I thought I’d just do some consulting on marketing and social media projects. But, I quickly realized that social media was a growth area for many businesses. So I began to offer social media, email marketing, paid advertising and a few other services. When I realized I could no longer do it alone, I recruited a small team. That’s our origin story!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a business isn’t always easy sailing; in my case, we definitely experienced some struggles along the way. For starters, I didn’t have many close friends or family in my circle who left corporate careers to start a business so we were truly navigating things on our own. I didn’t know that taking out a business loan was an option, so I bootstrapped and grew my business organically. In retrospect, I’m happy we did it that way. But, I also ran into challenges with finding good talent to support our projects or figuring out the right prices to charge. I also had to overcome my own limiting beliefs to become a better version of myself so I could be better for my clients, my team, and overall as a person.
Appreciate you sharing that. What should we know about Go Getter Marketing Group?
At Go Getter Marketing Group, we offer digital marketing and social media services to small businesses, large organizations, and government agencies. We currently specialize in providing Social Media Audits & Strategies for short-term projects or Training and Consulting for marketing teams or business owners. Some of the training services we offer help teams run online campaigns more effectively and include Google Analytics training, Google Ads training, Instagram, Facebook, SEO, Content Marketing Training and more. What I’ve been most proud of is our ability to truly be in tune with our customers. They love our responsiveness and ability to really become a part of their team as we help them discover new ways to command attention, engagement and increase sales online.
What do you like and dislike about the city?
I’ve lived in Atlanta since moving here as a teenager and I’ve absolutely enjoyed watching it grow. It’s pretty amazing to look back and know “old Atlanta” vs “new Atlanta.” Of course, the traffic challenges that come with a growing city are no fun, and I would love to see our entire region take on more and better uses of public transportation, but perhaps that will come with time. In the meanwhile, I’ll continue to enjoy our good restaurants, events, parks, and trails.
Contact Info:
- Website: www.gogettergroup.com
- Instagram: www.instagram.com/sonjacrystal
- Linkedin: www.linkedin.com/in/sonjacrystal
- Other: www.sonjacrystal.com
