Today, we’d like to introduce you to Joshua Wikoff. Joshua was introduced to us by the brilliant and talented Matt Ruggles.
Hi Joshua, we’re so thrilled to have you sharing your story with us today. Maybe we can kick things off by having you introduce yourself to our readers? We’d love to have you go into your story and how you got to where you are today.
Seven years ago, my wife Melissa Wikoff and I started Peachtree Hearing in Marietta, GA, driven by a shared vision to deliver comprehensive audiological care to our community. As the CEO, I’ve been instrumental in shaping our business strategy, while Melissa, as the director of audiology, leverages her expertise to provide top-notch audiological services, with a special focus on tinnitus treatment. Through our dedication and teamwork, we’ve built a strong patient base, significantly expanded our services, and cultivated a robust online presence. Our journey from a start-up to a renowned audiology practice is a testament to our unrelenting commitment to superior patient care and our innovative approach to hearing healthcare.
Please tell us more about your brand, Peachtree Hearing
Peachtree Hearing is a comprehensive audiology practice located in Marietta, GA. Under the leadership of my wife, Dr. Melissa Wikoff, we offer a full range of audiological services, with a particular emphasis on tinnitus treatment. We are equipped with state-of-the-art technology and a professional, dedicated team that ensures our patients receive personalized and compassionate care. What sets us apart is our holistic approach to audiology. We believe in treating more than just symptoms; we treat people. Each patient is unique, and we tailor our treatments to their individual needs. By staying up-to-date with the latest advancements in audiology, we ensure that our patients have access to the most effective treatments available. As a brand, we are most proud of our unwavering commitment to our patients and our community. Our success isn’t measured by numbers, but by the positive impact we have on our patients’ lives. Our mission is to empower individuals to live their lives to the fullest, without being held back by hearing concerns. Each day, we strive to make that vision a reality, one patient at a time.
Matt Ruggles and 7th Wave Pictures have been great to us and I know you’ve got a great relationship with them as well. Maybe you can tell our audience a bit about Matt Ruggles and 7th Wave Pictures and your experience with them.
I was introduced to Matt Ruggles and 7th Wave Productions through our shared professional network. I was immediately drawn to Matt’s storytelling talent, and his knack for capturing authenticity and emotions in his videos. As the CEO of Peachtree Hearing, a private practice audiology clinic, it was important for me to find someone who could effectively communicate our practice’s dedication to patient care, which Matt managed to do perfectly.
The role of testimonial videos in our marketing strategy is pivotal. In the healthcare industry, especially in audiology, trust is fundamental. Our patients come to us with very personal concerns about their health, and they need to feel comfortable and confident in our ability to help them. Matt’s testimonial videos have been an invaluable tool in building this trust. Through these videos, potential patients get to hear directly from those who have experienced our services, providing an authentic endorsement that words alone might not fully capture.
What impressed me about Matt’s approach is his ability to conduct patient interviews. I would provide him with some basic notes about each patient, and he took it from there. He was not only able to get genuine, heartfelt responses from our patients but also expertly crafted those into powerful narratives that encapsulate what Peachtree Hearing is all about.
The testimonial videos are used across multiple platforms, from our website to social media channels. They provide a personal touch to our online presence and act as a bridge connecting potential clients with our existing ones. The feedback from both our current and prospective clients has been overwhelmingly positive. Clients often tell us that the videos made them feel more comfortable coming into the clinic because they had a clear idea of what to expect and were reassured by the positive experiences of others.
I highly admire Matt and 7th Wave Productions for their ability to delve into the heart of our practice and display it for the world to see. Their work has added a deeper layer of connection between us and our patients and has truly enriched our practice’s story. I wholeheartedly recommend Matt to any business seeking to establish trust and showcase their commitment to their clients or customers in a genuine, impactful way.
Website: https://www.peachtreehearing.com
Instagram: https://www.instagram.com/peachtreehearing/
Linkedin: https://www.linkedin.com/in/melissa-wikoff-470a54126/
Twitter: https://twitter.com/PeachtreeHear
Facebook: https://www.facebook.com/peachtreehearing/
Yelp: https://www.yelp.com/biz/peachtree-hearing-marietta-2
Youtube: https://www.youtube.com/@Peachtreehearing
Other: TikTok: https://www.tiktok.com/@peachtreehearing
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