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Community Highlights: Meet Heather Bellew of HB Consulting Co

Today we’d like to introduce you to Heather Bellew.

Heather Bellew

Hi Heather, so excited to have you with us today. What can you tell us about your story?
I started HB Consulting Co because I saw a gap between local businesses and their communities—they needed each other to be successful, but neither quite understood how to make that happen. I knew that if I could show them how to close that gap, everyone would win!

So, what’s the secret? Careful planning and strategic partnerships.

Since opening my doors, I’ve taught many businesses and nonprofits how to grow in an organic, sustainable way using their communities and personalized plans. I’ve expanded my services and my team so that we can better support our clients on their path to success. Nothing makes me happier than seeing the strategies we implement help my clients grow.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road hasn’t been smooth; not many entrepreneurs would say it has. Our team at HB Consulting Co prides itself on turning unfortunate situations into something positive through strategy and we adhere to the same system as our clients.

We’ve been impressed with HB Consulting Co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
For small businesses and nonprofits, standard advertising and casual networking do not turn them into a trusted name that draws a crowd; they simply attract a little attention that quickly disappears. For deep, long-lasting growth, they need to become part of their community in meaningful ways. By digging in, reaching out, and giving back. When organizations do this strategically, they will build authentic connections, develop mutual trust, and create community pride.

We are a full-service business development firm that helps small businesses and nonprofits gain visibility in their communities. We do this through Digital Marketing and Community Marketing services.

Through Digital Marketing, we help clients with social media management and email marketing from top to bottom. However, we are different from most firms because we take an organic approach through engagement and consistency. This tends to produce a more active and authentic following, no matter the type of organization.

Digital Marketing is pretty clear, but what is Community Marketing? Community Marketing is the real boots-on-the-ground business and nonprofit development. We take a holistic view of an organization by examining everything from budgets and marketing to community outreach and advertising. We then create a strategic community plan. By helping our clients engage with their community, they generally see a 100 – 130% increase in brand exposure. We do this by utilizing our network, strategic partnerships, and community expertise.

What are your plans for the future?
It is our goal to become a one-stop shop for marketing needs by making ourselves accessible to both small and large businesses and nonprofits. New and old clients can expect continued added value from us.

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