Today we’d like to introduce you to Sidney Hayes.
Hi Sidney, we’d love for you to start by introducing yourself.
I’m the driving force and creative mind behind Esse Event Planning. My path into the world of event planning is a tapestry woven with passion, determination and an unyielding pursuit of artistic excellence. Let me take you through the chapters of my journey that have shaped who I am today. My story began amidst the serene embrace of North Georgia’s mountains, where I discovered my love for orchestrating unforgettable events during my time at a small liberal arts college. These early experiences ignited a spark within me, propelling me forward on a path that would soon become my true calling.
Upon venturing into Atlanta, the heartbeat of the South, my passion for event planning continued to thrive. While navigating the world of commercial real estate, I dedicated my spare moments to assisting local wedding planners. This dual pursuit allowed me to cultivate a unique blend of skills, showcasing both my diverse talents and unyielding work ethic.
Amid the bustle of my professional endeavors, my affinity for wedding planning, event design, and floral artistry blossomed during my moments of respite. It was this passion for design that set me on a transformative course. Inspired by collaborations with Atlanta’s finest event planners and designers, I embarked on a courageous journey, founding Esse Event Planning in 2021.
With an innate attention to detail and a natural sense of aesthetics, I breathed life into my clients’ visions, crafting exceptional events that seamlessly married elegance and innovation. As time marched forward, my expertise flourished, carving a space for me at the forefront of the event planning landscape.
The year 2023 has proven to be a pivotal juncture in my career. Embracing new opportunities, I am venturing into the realms of editorial photo shoots and public relations gatherings, expanding my artistic prowess even further. What was once a beloved hobby – floral design – is now evolving into a captivating element that brings a touch of magic to a broader canvas of experiences.
Beyond my professional achievements, I am a dedicated advocate for pushing boundaries and fostering creativity. When I’m not immersed in crafting enchanting events, you’ll find me exploring Atlanta’s cultural gems, uncovering hidden artistic treasures, and cherishing precious moments with loved ones.
Through Esse Event Planning, I am more than an event planner; I am a trailblazer, a creative visionary, and a steadfast believer in turning dreams into tangible realities. Together, let’s create events that transcend the ordinary, shaping stories that will be treasured for generations to come.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In all honesty, it’s been a bit of a rollercoaster journey. Starting a business is an incredible endeavor, but it’s far from an easy path. It requires an immense amount of determination, resilience, and the willingness to tackle challenges head-on. I’ve faced my fair share of struggles along the way.
One of the most significant challenges has been the financial aspect. Building a business requires resources, and not always having all the necessary financial support adds an extra layer of complexity to the process. Navigating budget constraints and finding ways to make things work has definitely been a learning experience.
However, one of the toughest battles I’ve fought has been within myself. Imposter syndrome and self-doubt have been constant companions on this journey. As someone deeply involved in the creative field, there have been moments when I questioned my own talents and abilities. Overcoming these doubts and learning to have confidence in my creative vision has been a personal struggle that I continue to work on.
Despite the challenges, I’ve come to a realization: I have a passion for what I do, and that’s worth fighting for. I’ve adopted the mindset that even in the face of adversity, giving it my all and trying my best is what truly matters. At the end of the day, I can take pride in the fact that I pursued my dreams and gave them a shot.
So, has it been a smooth road? No, definitely not. But each obstacle I’ve encountered has been a chance to learn, adapt, and grow. I’ve become a stronger entrepreneur through these challenges, and while the journey hasn’t been without its bumps, I wouldn’t trade it for anything. After all, the bumps and hurdles are all part of what makes the story of my business unique and worth telling.
We’ve been impressed with Esse Event Planning, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Esse Event Planning is not just about planning events – we’re about curating experiences that leave a lasting impact. What truly sets us apart is our commitment to authenticity and community. We’re proud to be a queer and black-owned business, and we embrace diversity as a cornerstone of our brand. Our events are a celebration of inclusivity, where everyone’s voice and identity are not only respected but celebrated. Our specialty lies in creating tailor-made events that capture the essence of our clients’ visions. Whether it’s a romantic wedding, a corporate gathering, or an editorial shoot, we infuse each event with a blend of innovative design and meticulous planning. We understand that every event is unique, and that’s why we take the time to listen to our clients, ensuring that their personal stories and preferences shine through in every detail.
What truly makes us proud is our dedication to supporting the local Atlanta community. From collaborating with local artists and vendors to sourcing sustainable materials, we strive to create events that not only reflect the beauty of Atlanta but also contribute positively to its growth. Community involvement and empowerment are at the core of what we do.
At Esse Event Planning, we want readers to know that our brand stands for more than just beautiful events – it stands for unity, creativity, and social responsibility. We are here to craft experiences that resonate with our clients on a deeper level, leaving them with cherished memories that extend beyond the event itself.
Our offerings encompass a wide range of services, including event design, planning, and floral arrangements. We pride ourselves on our adaptability, our willingness to think outside the box, and our dedication to bringing every client’s vision to life.
In a world where events often follow conventional patterns, we stand out by infusing each occasion with personality, innovation, and a touch of the unexpected. Our brand is a celebration of diversity, an embrace of creativity, and a commitment to excellence. Through Esse Event Planning, we invite readers to join us in crafting experiences that matter and to be a part of a community that values authenticity and inclusivity.
Where do you see things going in the next 5-10 years?
Over the next 5-10 years, I foresee the event industry undergoing substantial transformations, marked by profound shifts, notable changes, and captivating trends that will redefine its essence. The path ahead promises a departure from conventional norms, with a resolute embrace of personalization, inclusivity, diversity, and cultural influences.
Contact Info:
- Website: https://www.esseevents.com/
- Instagram: @esse.events
- Facebook: https://www.facebook.com/esseeventplanning
- Linkedin: https://www.linkedin.com/company/esse-event-planning/
Image Credits
Florals and Design – Esse Event Planning Photos – Sam Pham Audio Guest Book – After The Tone Wooden Arches – proportional.designs
