Today we’d like to introduce you to Crystal Foote.
Hi Crystal, we’d love for you to start by introducing yourself.
My journey in the advertising industry has been driven by a deep commitment to inclusivity and diversity. As the great-great-niece of Sergeant Alfred B. Hilton, an African-American Union Army soldier and Medal of Honor recipient during the American Civil War, my lineage further fuels my dedication to this cause.
My career began at an advertising agency in New York City, where I worked across various verticals such as luxury, financial, and telecommunication brands. It was during this time that I noticed a significant lack of representation in boardrooms and the persistent oversight of diverse audiences for advertising campaigns. What I observed was that in many cases, the advertising campaigns and their messaging often fell short in resonating with or effectively addressing the unique qualities and needs of underrepresented communities.
Motivated by the need for change, I founded Digital Culture Group, a digital marketing and advertising technology company with a clear vision: to make inclusivity a driving force within the industry. My goal was to help brands establish meaningful connections with their diverse audiences and ensure that no one was left behind.
As the visionary founder, I have worked tirelessly to not only advance my clients but also foster innovation within the digital ecosystem. My mission is deeply rooted in creating enduring relationships with consumers of all backgrounds. I believe that inclusivity is not just a business imperative; it’s a social responsibility.
My story is one of trailblazing innovation, commitment to change, and a relentless pursuit of inclusivity. I am passionate about making a difference in the advertising world, and I hope to inspire others to join this vital mission.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Digital Culture Group’s journey has been both exhilarating and challenging, marked by a commitment to revolutionizing the marketing and advertising industry. One of the significant challenges we’ve faced is changing the perception of a monolithic approach in marketing strategies, especially when planning inclusive advertising campaigns. Many brands and advertising agencies still adhere to conventional advertising methods, overlooking the importance of utilizing research, culture-first expertise, and data-driven audience insights to authentically connect with diverse communities.
Advertising campaigns often default to a one-size-fits-all strategy, which can overlook the unique nuances and preferences within varied demographics. We’ve worked tirelessly to highlight the value of tailored, culturally sensitive approaches that resonate authentically. While it’s been a challenge, it’s also been immensely rewarding to witness the positive impact this shift in perspective can have on campaign success and societal resonance.
Alright, so let’s switch gears a bit and talk business. What should we know?
Digital Culture Group is a dynamic and forward-thinking digital marketing and advertising technology company deeply committed to promoting diversity and inclusivity in the advertising industry. Our approach is anchored in providing a holistic strategy for reaching, engaging, and giving back to underrepresented audiences while maximizing campaign performance for advertisers. We pride ourselves on not employing a one-size-fits-all, monolithic strategy in reaching multicultural and diverse audiences. Instead, we bring together culture-first expertise along with data-driven insights to precisely tailor marketing efforts.
At the heart of our mission is our innovative IMPACT (Impressions for Positive Change and Transformation) program, which champions social responsibility within the advertising ecosystem. The IMPACT program is a complementary initiative that seamlessly integrates with advertisers’ campaigns, working to raise awareness and drive donations for non-profit organizations that serve diverse communities.
What truly sets us apart is being at the forefront of emerging technology, enabling us to connect with diverse audiences and deliver high-performing campaigns for a wide spectrum of clients, including Fortune 500 companies, top agency holding companies, and celebrity startups. As the sole woman-owned and black-owned ad tech company in the advertising industry, we bring a fresh and unique perspective to every project.
We take immense pride in our transformative impact on the advertising industry and the positive changes we have initiated. Our dedication revolves around fostering diversity and inclusion, and we want to be recognized for our unwavering commitment to making the advertising world a more equitable and inclusive space. Our offerings and services are centered on the principles of inclusivity, and we are here to drive meaningful change in the industry for the benefit of all.
How do you think about happiness?
What makes me truly happy is being a mother to my children. They are my greatest source of joy, and their well-being is my top priority. Knowing that the work we do at Digital Culture Group is contributing to creating a better world for them and future generations brings me immense happiness.
Seeing the positive impact we make at Digital Culture Group, particularly in promoting diversity, inclusivity, and social responsibility, is deeply fulfilling. It’s the thought of making a difference, creating opportunities for underrepresented communities, and inspiring others to join our mission that lights up my day.
My children and the work we are doing are interwoven, as they serve as a constant reminder of the importance of our mission. I am driven by the desire to build a more equitable and inclusive world where they can thrive and be proud of the positive changes we are making.
Contact Info:
- Website: www.DigitalCulture.Group
- Linkedin: https://www.linkedin.com/company/digitalculturegroup/
- Other: https://www.linkedin.com/in/crystal-foote/
