Today we’d like to introduce you to Lauren Adam.
Hi Lauren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
My name is Lauren Adam, and I am the proud owner of OutFit Training ATL! OutFit Training is an outdoor, mobile, innovative fitness service provider, that brings convenient, affordable, and expertly-led group fitness classes to neighborhoods near you. I have grown up in and around fitness my entire life, having grown up in the Bay Area (California), swimming division one at the University of Hawaii, I knew fitness was always in the plan and have had an entrepreneurial spirit my entire life.
OutFit Training was started by Randy Hetrick, who is also the creator and founder of the fitness company, TRX, in 2021 in the wake of the Covid Pandemic. He wanted a way for members of his community to continue working out, in a safe-outdoor setting, while also providing those working in the fitness world a chance to own their own business, without the overhead of traditional brick-and-mortar operating costs.
OutFit Training opened up franchising rights in April 2023, and we jumped on the opportunity to become the first OutFit Training Franchise owners, purchasing our rights to own OutFit Training in May 2023. We spent last summer training and working closely with headquarters (based in Ft. Lauderdale) to ensure a smooth and successful launch of our franchise.
We Grand Opened in October 2023, starting in two locations. We currently have training grounds at Keswick Park in Chamblee, GA, and Briarmoor Manor Recreation Club, in Northeast Atlanta. We offer classes three times per day during the week and run Saturday morning classes. We purchased a 3-van, 3-entity Franchise, meaning we have big plans to grow and expand through the greater Atlanta area!
We offer mobile personal training (we will come to you!) – custom small group training (tennis, pickleball, swimming groups, etc.) – and we are open to providing corporate training! We also are proud of our First Responder Initiative. What this means, is all local first responders, Police, Fire and EMTs receive free memberships for themselves and their families. We want to thank those who serve their local communities and keep us safe!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has been as smooth as being the first Franchise can be! Bringing a new training method, into a new market, with little to no brand awareness has been a challenging task, but we are loving the process and know the members of Keswick Park and Briarmoor Manor are and will love it! Our conversion rate of members who try their first free class, and end up joining as a member is very high which means what we are offering is working!
As mentioned before, Randy Hetrick is the founder of OutFit Training and he is the founder of TRX – the leading pioneer in the functional fitness world. Our workouts are the first of their kind. Our workouts are functional by nature, meaning the moves you do in class, will translate to movements you do in real life. We also provide elements of weight training and cardio, but not in the traditional ways. It makes OutFit Training awesome and VERY effective in gaining muscle, losing body fat, and having fun while doing so!
The beauty of OutFit Training is we are mobile. The classes we offer are on a set schedule, so people are able to work us into their daily schedules and lives, but worst case scenario and a location do not seem to work, or the obstacles outweigh the positives, we are able to pack up our awesome van and try a new location!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
OutFit Training is an Outdoor, Mobile, Innovative fitness service provider, that brings convenient, affordable, and expertly-led classes to neighborhoods near you. Our specialty is Functional Training and unlike many Group Fitness service providers, we pride ourselves on being able to scale any workout to ANY skill level. Most of our products have modifications and progressions for every exercise we do.
We carry equipment of 5+ weights or resistance levels – meaning we have very light products, we have very heavy products, and we have everything in between. We never want someone to worry they are “out of shape” – “not an athlete” – “too old” – or “it’s been too long, I can’t do that” – everything we offer is scalable. You will be able to partake in the group setting and do the group workout but we will personalize it to your fitness level and goals.
Next, we are female and I am a Mom! I am local to NE Atlanta, so we are also locally owned. I have an extra soft spot for moms and/or anyone who is newer to fitness. I understand how scary and intimidating it can be to decide you are going to make choices to change your life for the better, and I want to be known for being the supportive cornerstone in your life who will always celebrate your wins!
I myself have a four and five-year-old child, and I cannot express how important it is for your kids to see the adults in their lives investing in their own health and wellness. OutFit Training will always be a safe space for all. We are scalable, we are affordable, and we want to thank our Municipal First Responders that we will always provide free, unlimited memberships for all EMS Providers and their families.
Unlike other boutique fitness providers, we offer a price point that makes us accessible to many more people. We do not require long-term contracts, 30-day cancellation policies, or late cancellation penalties of any kind – as mentioned, I am a mom to two young children and I understand life happens, and I do not want to make anyone feel bad if they are unable to make a workout. I offer 3 different membership types: an unlimited monthly membership, an 8-class/month membership, and a 4-class per month membership. You may also do single drop-in classes.
What does success mean to you?
I define success by purpose. Purpose is not the thing you do, but the thing that happens in others when you do what you do. I am here to spread health, wellness, and support to as many people as I can. Every member who attends, enjoys classes and sees and feels a positive change in their life, is successful.
If someone wants to lose weight, have their knees feel better, set an example for their children, or rehab an injury, I want to be there and help that person’s life improve. There are 50 shades of success in the world, and I am happy with any of those bringing positivity to others’ lives.
Pricing:
- First Class Free / First month $19.95
- 4 pack $49.99
- 8 pack $79.99
- Unlimited Individual $99.99/ Unlimited Family Plan $129.99
- Drop in class $20
Contact Info:
- Website: www.outfittraining.com
- Instagram: https://www.instagram.com/outfittraining_atl?igsh=MTRjM282b2NmanZldA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100094759914625
- Youtube: https://www.youtube.com/watch?v=hRftbX_vXDI
- Other: https://www.meetup.com/outfit-training-newest-mobile-outdoor-bootcamp-classes/
