Today we’d like to introduce you to Cayla Humphreys.
Cayla, we appreciate you taking the time to share your story with us today. Where does your story begin?
In the summer of 2020, I embarked on the journey of starting a streetwear business. I had been sitting on an idea but wasn’t sure where to start. On a whim, I dove headfirst into the world of design and marketing. I found myself learning and adapting on the fly. It was a rollercoaster ride of late nights, creative breakthroughs, and occasional setbacks, but through it all, the thrill of bringing my vision to life kept me going.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Being a clothing designer comes with its fair share of challenges. When I first embarked on this journey, I encountered numerous obstacles, including financial constraints, creative blocks, and the pressure to stand out in a saturated market. However, I refused to let these challenges deter me. Through perseverance, resilience, and unwavering support, I sought inspiration from various sources, honed my skills, and continuously pushed myself beyond my comfort zone. I’ve been blessed enough to network with industry professionals and even sought mentorship from seasoned executives. With each setback, I viewed it as an opportunity to learn and grow. Slowly but surely, my persistence paid off as I began to gain recognition for my unique designs. Today, I stand as a testament, proving that with hard work and perseverance, any obstacle can be overcome in the pursuit of one’s dreams.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
I’m the CEO and Creative Director of STRAPLANTA STREETWEAR, which is a clothing brand that specializes specifically in streetwear. The brand is most known for its collegiate-style hoodies and staple-worthy clothing. I’m most proud of how far my business has progressed in 4 years and the amount of relationships I’ve built by being humble. What sets me apart from other clothing designers is my relentless commitment to pushing boundaries. Whether it’s experimenting with unconventional materials, incorporating diverse cultural influences, or prioritizing sustainability and ethical practices, I strive to create pieces that not only make a bold fashion statement but also resonate with the values and aspirations of my clientele. My dedication to craftsmanship, coupled with a keen eye for emerging trends and consumer preferences, allows me to consistently deliver cutting-edge designs that captivate and inspire.
Are there any important lessons you’ve learned that you can share with us?
An important lesson I’ve learned since being a streetwear designer is the significance of authenticity and staying true to my vision. In an industry saturated with trends and fads, it’s easy to get caught up in the pursuit of chasing popularity. Embracing my unique perspective and personal aesthetic has allowed me to develop a loyal following of like-minded enthusiasts. By staying authentic to myself, I’ve learned that authenticity not only breeds credibility but also allows me to have a deeper connection with my audience, ultimately making way for long-term success and fulfillment in my craft.
Contact Info:
- Website: www.straplanta.us
- Instagram: straplanta.atl
- Facebook: STRAPLANTA STREETWEAR
- Twitter: STRAPLANTA762
