Today we’d like to introduce you to Diane and Wayne Libman
Hi Diane and Wayne, we’d love for you to start by introducing yourself.
Our story is of a Gen X couple whose nest has been emptied by two grown 20 something daughters who have moved to Florida. We are both 30+ year 9-5ers with Diane being a middle school teacher and Wayne an insurance agent and financial consultant. Our oldest daughter @jennamediaco is a high level content creator and is respected in this space as a successful and trailblazing entrepreneur who got her start in social media marketing and pivoted to content creation. For years she tried to convince Diane to choose this as a business in addition to the 9-5 teaching since there is a need for content creation for the GenX age group. She convinced her to try and before long it was realized that there is an even greater need for GenX males and Wayne is now all in. Of course our daughter was spot on and before we had a chance to take a breath, it took on a life of its own and we have a successful business that is fun, provides us additional income and truly solves a need in the social media marketing platforms. Glad we did it!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For us it has been a smooth road as we had the benefit of a true pro in our family that has been a mentor, teacher and motivator (repayment for 18 years of meals and roof over her head). That is a tremendous advantage as it decreased the learning curve by easily a few months. It has exceeded our expectations and our clients are ecstatic.
Appreciate you sharing that. What should we know about 50s and Thriving?
We are a GenX UGC (User Generated Content) Creator wife and husband team uniquely positioned to help our clients from a perspective mostly ignored by marketing agencies.
In today’s world, where everyone is online and content is influential, UGC isn’t just nice to have, it’s crucial. What really drives people to hit ‘Buy’ is seeing a product used by someone they can relate to
which is far more persuasive than any traditional ad.
UGC isn’t only about showing what brands are, but how they fit into the real world of their users.
PERSONALITY * AUTHENTICITY * GREAT SCRIPT/FILMING/EDITING – that is what you get with 50’s and Thriving.
Brands, agencies can hire one or both of us for their next video. We collaborate with local businesses as well as brands and agencies worldwide. We are proud of our ability to offer a professional and refreshing view of content to a brand or company’s social media marketing.
Are there any important lessons you’ve learned that you can share with us?
Lessons learned include trusting our daughter’s judgment and pride of what she has become. Humbling ourselves to learn something new that most in our generation choose to not understand. Also we have learned the way social media has changed marketing compared to the traditional manner in which we grew up. Patience is always a muscle in all of us that needs to be continually exercised and in this endeavor it is paramount. We don’t know everything, hardly, but the willingness to attempt and fail in the effort to be better is a lesson to all. Also the lesson that we really do like being with each other is one which reinforces our feelings for each other as this business is quite interpersonal when it is shared with a partner.
Pricing:
- Please contact us directly for customized pricing developed specifically to budget and scope
Contact Info:
- Website: https://Www.50sandthriving.com
- Instagram: @50sandthriving
- Twitter: @50sandthriving
