Today we’d like to introduce you to Alexandria Alli. They and their team shared their story with us below:
Alexandria Alli is the Designer and Founder of F&W Style, a luxury leather handbag and accessories brand.
Our goal is to provide well-crafted, colorful, unique leather handbags for busy women on the go and to do it at an affordable price point. F&W Style was founded in 2010 after Alexandria Alli completed her MBA.
She realized that there was a void in the Market for black-owned luxury handbag brands that were household name brands. She decided she would change the narrative by combining her educational background with her years of experience in the fashion industry and creating an affordable luxury brand.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
Running F&W Style has been an incredible journey but hasn’t always been smooth. We’ve faced challenges such as navigating supply chain disruptions, managing production costs, and establishing brand recognition in a competitive market.
However, these obstacles have driven us to innovate, improve our processes, and stay resilient. Each challenge has ultimately strengthened our brand and commitment to providing luxury handbags for busy women on the go.
Thanks for sharing that. Maybe you can tell us a bit more about your business next.
F&W Style is a luxury handbag brand dedicated to busy women on the go. We specialize in crafting high-quality, stylish handbags that blend functionality with fashion. Our collection includes tote bags, crossbody bags, clutches, and backpacks, all designed with the modern, professional woman in mind.
What sets us apart is our commitment to quality and design. Each bag is meticulously crafted from premium leather, ensuring durability and elegance. Our brand is known for its versatile designs that cater to various occasions, from work to evening events.
We are particularly proud of our growing recognition and customer base, which includes securing a permanent spot at Bloomingdale’s and the successful launch of our men’s collection. Additionally, our corporate gifting services have been a significant milestone, allowing us to offer customized, beautifully packaged gifts for events and clients.
We want readers to know that F&W Style is more than just a handbag brand; it’s a lifestyle choice for women who value both style and practicality. We are dedicated to enhancing their everyday lives with accessories as functional as they are fashionable.
Whether through our online store, social media presence, or pop-up events, we strive to connect with our customers and meet their needs with exceptional products and services.
What changes are you expecting over the next 5-10 years?
With the rise of AI, I think technology integration, such as smart features and AR shopping experiences, will also rise.
Customization and gender-neutral designs will gain popularity, while direct-to-consumer sales will dominate. At F&W Style, we’re excited to embrace these trends and continue delivering innovative, stylish, and sustainable products for our customers.
Contact Info:
- Website: Www.fwstyle.com
- Instagram: Instagram.com/fwstyle
Image Credits
Elle Wood Photo
