Today we’d like to introduce you to Alexandra French
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
As a native Atlantan, my love for this city runs deep. I was raised in Buckhead and Sandy Springs, and I now call Virginia Highlands home.
My entry into the real estate world was working for an investor, an experience that gave me invaluable insights and honed my skills in a competitive industry. Since beginning my real estate career in 2011 with Berkshire Hathaway HomeServices Georgia Properties, I’ve been committed to exceeding my clients’ expectations. My focus has always been on getting deals done, whether it’s for first-time homebuyers, seasoned sellers, or investors. The Atlanta real estate market is ever-changing, and no two transactions are ever alike. I take pride in helping my clients navigate these complexities to ensure they get the best deal possible.
For nearly a decade, I thrived as a top individual agent, leveraging my passion for real estate and deep knowledge of the Atlanta market to deliver unparalleled client satisfaction. In 2022, I co-founded the Level Up Real Estate Team, which quickly gained recognition as the top medium team within BHHS Georgia Properties.We are also proud to be in the top ½ % globally among Berkshire Hathaway HomeServices Affiliates. Additionally, I am a recognized Luxury Homes Specialist and a member of the National ReThink Council. Our team’s commitment to excellence and innovative approach to real estate consistently ensures we exceed client expectations.
But my story extends beyond my professional life. I am a devoted mother of two, an advocate for breast cancer awareness, and an active volunteer. Founding the Gift of Surrogacy Foundation, a non-profit organization dedicated to supporting families on their surrogacy journeys, has been one of my most rewarding achievements. Balancing my professional and personal commitments, I strive to make a positive impact in both the real estate industry and my community.
Through hard work, dedication, and a passion for helping others, I have built a fulfilling career and life in the city I love. My journey is a testament to the incredible opportunities Atlanta offers and the amazing people who make this city so special.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to where I am today has definitely not been smooth, but it has been incredibly rewarding. In real estate, no two transactions are alike, and the market is ever-changing. This constant evolution requires a level of focus, dedication, and innovation that can be challenging but also exhilarating. Each new client brings a unique set of needs and circumstances, making every day different and pushing me to continuously adapt and grow.
One of the biggest struggles has been juggling the demands of a successful real estate career with being a devoted mother of two. Balancing professional responsibilities with family life requires meticulous time management and a lot of late nights. There are times when it feels like I’m being pulled in multiple directions, and the challenge of maintaining equilibrium can be overwhelming. Yet, it’s this very balancing act that has taught me resilience and the importance of setting priorities.
Life, in general, throws its curveballs, and real estate is no different. The market’s unpredictability, economic shifts, and the intense competition all add layers of complexity to the job. There have been deals that fell through at the last minute, market downturns that demanded a rethinking of strategies, and countless other obstacles that tested my perseverance.
However, these struggles have also been the source of some of my greatest achievements. Each challenge has pushed me to become better at what I do. Staying focused on my goals, being dedicated to my clients, and continually seeking innovative solutions have been key to navigating these hurdles. The rewarding feeling of helping a family find their dream home or a seller sell their home for top dollar and making the process as smooth as possible makes every challenge worthwhile.
In the end, it’s the blend of professional fulfillment and personal growth that makes this journey so meaningful. The road may not always be smooth, but it’s the bumps along the way that make the destination all the more rewarding.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am deeply rooted in the Atlanta community, and my work in real estate is a direct reflection of that passion. I specialize in residential real estate, serving a diverse range of clients from first-time homebuyers to experienced sellers.
What sets me apart is my unwavering commitment to my clients and my deep knowledge of the Atlanta market. Growing up in Atlanta and having lived in multiple areas, I have a unique perspective on the city’s various neighborhoods and their distinct charms. I understand that each transaction is unique, and I tailor my approach to meet the specific needs of each client, ensuring they receive the best possible outcome.
In real estate, my reputation is built on a foundation of trust, integrity, and excellence. I am known for my ability to navigate the complexities of the market, my innovative strategies, and my relentless pursuit of client satisfaction. Whether it’s negotiating a deal, providing market insights, or simply being there to support my clients through the process, I am dedicated to exceeding expectations.
What I am most proud of is the relationships I have built along the way. Many of my clients become lifelong friends, and seeing their joy when they find their perfect home or make a successful sale is incredibly rewarding. My work is not just about transactions; it’s about helping people achieve their dreams and being a part of their journey.
Atlanta is more than just a city to me—it’s home. Being able to contribute to its growth and help its residents find their place within it is both an honor and a privilege. My deep connection to this community and my commitment to excellence in real estate are what truly set me apart.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Continuous learning is a cornerstone of my personal and professional philosophy. Given the dynamic nature of the real estate industry, staying informed and adaptable is crucial. One of the values we uphold at the Level Up Real Estate Team is a “Constant Willingness to Learn and Grow,” and I strive to embody this every day.
Since I spend a significant amount of time in the car, I take full advantage of that time by listening to podcasts and books on Audible. These resources not only keep me updated on industry trends and insights but also provide inspiration and new perspectives that I can apply in my work and personal life.
I believe that the key to success is a commitment to lifelong learning. Whether it’s understanding the latest market trends, improving negotiation techniques, or simply gaining a new outlook on work-life balance, I make it a point to seek out knowledge continuously. This dedication to growth and improvement not only benefits my career but also enriches my ability to serve my clients and contribute meaningfully to my community.
Contact Info:
- Website: https://leveluprealestateteam.com/
- Instagram: https://www.instagram.com/itsalexandrafrench
- Facebook: https://www.facebook.com/profile.php?id=2056066
Image Credits
Regis Lawson
Alyson Jarvis
