Today we’d like to introduce you to Mary Hollis Callaway-Langel
Hi Mary Hollis, so excited to have you with us today. What can you tell us about your story?
As the owner and designer of The Callaway Collection, my journey began with a deep passion for crafting and a desire to create meaningful, custom jewelry pieces. Initially, I started making bracelets as gifts for friends and family, using quality materials like 14kg gold-filled and sterling silver mixed with plastic beads to add a playful touch. I quickly realized how much joy these handmade items brought to others, and that’s when I decided to turn my hobby into a small business.
With a lot of dedication, I launched The Callaway Collection, offering custom jewelry that could be personalized to fit anyone’s style. Over time, I expanded my offerings to include restringing and resizing services, ensuring that every piece suits the customer. My mission has always been to create beautiful, high-quality jewelry that people can treasure while sharing a bit of my life and family with the community.
I’ve faced challenges along the way, like managing production times and growing the business, but each hurdle has made me more resilient and helped shape The Callaway Collection into what it is today. I’m excited to expand into apparel and offer even more unique products that resonate with my customers. It’s been an incredible journey, and I’m grateful for the support that has allowed my small business to grow.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t been a smooth road, but every challenge has taught me something valuable. One of the biggest struggles has been managing production times significantly as demand grew for The Callaway Collection’s custom jewelry. I collaborate with a bead shop for production, and there have been delays in lead times that have impacted the customer experience. Initially, I wanted products to be created and shipped within 1-2 weeks, but sometimes the timeline stretched longer, which led to losing customers due to the wait.
Balancing quality and speed has been a challenge, as I never want to sacrifice the craftsmanship that goes into each piece. Additionally, I’ve had to make decisions about pricing to ensure that I’m pretty compensating the team I work with while keeping products affordable for my customers. But every struggle has helped me refine my processes, build resilience, and ultimately offer better products and services. The journey hasn’t always been easy, but it’s made The Callaway Collection stronger.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At The Callaway Collection, I specialize in creating custom, high-quality jewelry pieces using 14kg gold-filled and sterling silver paired with plastic beads for a playful and unique touch. I’m known for designing personalized bracelets tailored to each customer’s preferences, offering a blend of elegance and fun. In addition to creating jewelry, I provide resizing and restringing services, ensuring each piece is beautiful and fits perfectly.
I’m most proud of the connection I’ve built with my customers. I love that people choose my pieces to mark special moments in their lives, and I carefully craft each item with that in mind. I’m also excited about expanding The Callaway Collection into apparel, starting with men’s and kids’ which will bring my customers even more customization and style options.
What sets me apart is the personal touch I bring to everything I do. I share a glimpse into my family life and the things I love with my community, creating an experience that’s more than just purchasing jewelry. The Callaway Collection isn’t just a business; it reflects who I am and the joy I hope to bring to others through my designs. I also place a strong emphasis on quality while making sure the pieces are accessible, ensuring that everyone can enjoy something special from the collection.
What’s next?
Looking ahead, I’m incredibly excited about the future of The Callaway Collection. One of my most extensive plans is to expand the brand into apparel, starting with little boys. This new offering will allow me to extend the custom, personalized touch that defines my jewelry into clothing, bringing more fun and versatility to my customers’ wardrobes. I’m also considering adding other apparel items and accessories to create a more comprehensive lifestyle brand.
Another area I’m focusing on is refining and improving my production process. Ensuring that orders are fulfilled quickly without compromising on quality has been a priority, and I’m working on tightening lead times to provide an even better customer experience.
In the long term, I’m exploring ways to grow my online presence and reach more customers, potentially through collaborations or new marketing strategies. I want The Callaway Collection to continue evolving and expanding while always maintaining the personal, handcrafted touch that makes it unique. I’m looking forward to developing and creating even more meaningful pieces for my customers to enjoy.
Contact Info:
- Website: https://www.thecallawaycollection.com
- Instagram: https://www.instagram.com/thecallawaycollection/
- Facebook: https://www.facebook.com/thecallawaycollection?mibextid=LQQJ4d
