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Meet Nyshelle Daniel of Nyck Nyack Boutique

Today we’d like to introduce you to Nyshelle Daniel

Nyshelle, we appreciate you taking the time to share your story with us today. Where does your story begin?
The inspiration for my business emerged from a conversation with a family member who was incarcerated. We talked about his challenges in reintegrating into society, particularly in finding employment. This led me to conceptualize a business aimed at providing job opportunities for individuals who have been released. The idea of opening a boutique came to mind, and I secured a small commercial property in Forest Park for this purpose.I began organizing small community events, such as movie nights, back-to-school drives, and yard sales, which generated interest in renting out the yard space. This interest led to collaborations with non-profit organizations, allowing them to host events in my space. Concurrently, I developed “essential and fashion bundles” using merchandise from my boutique, further expanding the business offerings.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business as a solo entrepreneur is rarely easy. One of the biggest challenges is securing capital. When you’re just getting started, it can be difficult to find financial support, such as loans and grants.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I envision my business as a creator of opportunities, opening doors for individuals passionate about fashion and event planning. As a small business, I believe that those I engage with feel more at ease expressing their ideas. Nyck Nyack offers a platform to stand out and gain recognition in intimate settings, paving the way to larger opportunities. Our boutique is renowned for its unique fashion offerings and exclusive outdoor event settings.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I’ve been brainstorming for a month about starting my own clothing brand. The opportunity is here, so why not seize it?

Pricing:

  • Yard rental $350
  • Equipment rental (setup/breakdown) $500
  • Fashion bundles starting $100
  • Essential baskets starting $40

Contact Info:

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