Today we’d like to introduce you to Ashé Kennedy
Hi Ashé, we’d love for you to start by introducing yourself.
Ashé Kennedy – Chief of Staff, Producer, and Entertainment Maven
Ashé Kennedy is a dynamic force in the entertainment industry, with a career spanning over a decade. Born in Manhattan and raised in the suburbs of Rockland County, New York, Ashé has made her mark in sports, entertainment, and management, transitioning from New York to her current base in Atlanta, Georgia.
Her journey began in 2013 with internships at small independent entertainment companies, but it was her 2016 internship with Grammy-winning producer Jerry Wonda that truly ignited her passion for the industry. Since then, Ashé has taken on diverse roles, showcasing her versatility and drive.
Ashé’s academic achievements are as impressive as her professional ones. She holds a Bachelor of Arts in Media & Communication Arts with a minor in Arts & Entertainment Management, a Master of Arts in Media & Communication Arts from Pace University, and an MBA in Marketing from Mercy College. This strong educational foundation has been key to her success.
Throughout her career, Ashé has worked with industry luminaries like Terrence J, LaLa Anthony, Jasmin Brown, and the Whittley Agency’s Dora & Mike Whittley, underscoring her credibility and influence in the entertainment world. Her career has been guided by the mentorship of Frederick Whitaker, a seasoned talent manager and entertainment executive, whose insights have played a crucial role in shaping Ashé’s path.
Previously, Ashé served as the Chief of Staff and Producer for the esteemed athlete Cam Newton, where she orchestrated pivotal tasks contributing to his professional success. She has also briefly worked as an executive assistant for Derrick Hayes and continues to collaborate with Fred Whitaker.
Currently, Ashé is channeling her experience and expertise into launching her own entertainment company, Honeydo Entertainment in 2025. This new venture reflects her commitment to expanding her impact in the industry.
From her early days in the music industry to her current roles in entertainment management and production, Ashé Kennedy’s story is one of determination, adaptability, and relentless pursuit of excellence. Her journey is a powerful testament to the transformative power of passion and dedication.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Transitioning from New York to Atlanta has been a journey of ups and downs. Moving out of state with just one family member in ATL for support made it more challenging, but it also gave me strength and resilience. The cultural differences between the two cities have shifted my perspective completely. Atlanta’s slower pace is a stark contrast to the fast-paced hustle of New York that I was so accustomed to. It feels like time moves differently here. And while Atlanta has its own charm, I have to admit—sorry, but New York’s food scene is unmatched! There’s nothing quite like the variety and flavor I left behind.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m the CEO of Honeydo Entertainment, a communications and influencer agency that’s on the verge of launching. My expertise spans across talent management, brand activations, and production in TV, film, and live events. I’ve had the privilege of working with notable figures like Cam Newton as his Chief of Staff and Producer, as well as collaborating with industry leaders such as Terrence J and LaLa Anthony. Currently, I help manage Bamboo Studios (content/production)* in Midtown, Atlanta, where I work closely with Jahliel Thurman (owner) and host of HBCU 101 on AspireTV. I pride myself on building deep, trusted relationships with my clients, offering a level of loyalty and care that drives their success.
One of my proudest achievements has been my ability to excel in multiple areas of the entertainment industry while staying true to my core value of client loyalty. Joining Bamboo Studios has been a significant milestone in my journey, allowing me to contribute to a dynamic and creative space. As I prepare to officially launch Honeydo Entertainment, I’m eager to create a company that reflects my commitment to helping clients thrive.
What sets me apart is my adaptability and personalized approach to every project. Having worked across diverse sectors—production, talent management, and brand strategy—I bring a well-rounded perspective to everything I do. Above all, my dedication to my clients and their success is at the heart of my work. Mentorship from industry veterans like Fred Whitaker has helped shape my journey, instilling in me the values of integrity and passion that define my approach.
If you had to, what characteristic of yours would you give the most credit to?
My determination, drive, and my overall “hustler” mentality. I’ve always worked hard, and I’ve done my research. I also like to consider myself family-oriented in the workspace, also chill but very very serious about the job!
Contact Info:
- Instagram: https://www.instagram.com/ashekennedy_/
Image Credits
Solo Shots (tan outfit) are shot by Amani Billups (IG: @shotbybillups)
Other photos – My cellphone
