Today we’d like to introduce you to Jade Wilson
Hi Jade, we’d love for you to start by introducing yourself.
My Journey: From Passion to Purpose
In 2012, my mother and I moved from Alabama to Atlanta, a city that has since become the foundation for my growth, both personally and professionally. From the beginning, I’ve been passionate about self-care—especially when it comes to my hair. At a young age, I made the decision to stop getting relaxers and began seeking healthier alternatives to care for my natural hair.
My journey led me to work with various hair care companies, where I gained firsthand experience in the industry. At the same time, I shared my personal hair care journey as a YouTuber, helping others navigate their own paths to healthier hair. Over time, I became increasingly aware of the importance of high-quality, natural ingredients, which inspired me to study herbalism and begin crafting my own herbal-infused hair care products.
While diving into holistic hair care, I also discovered another passion—fitness. What started as a personal commitment to movement and wellness quickly evolved into a deep love for helping others feel strong, confident, and energized in their bodies. Now, I have the privilege of guiding others in both hair care and fitness, supporting them in their journeys to overall well-being.
Through this path, I have built a community of like-minded individuals who share a commitment to health, wellness, and self-care. As I continue to expand my impact as both a group and personal fitness instructor and a hair care entrepreneur, I look forward to growing, learning, and inspiring even more people along the way.
This is more than a business—it’s a mission to help others look and feel their best, inside and out. And the journey is just getting started.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
While I’ve truly loved this journey and the growth it has brought me, it has definitely not been a smooth road. There have been challenges at every stage—from managing finances and securing the right support to sourcing high-quality organic wholesale materials that align with my brand’s standards. Even the mental and emotional challenge of staying motivated and pushing forward has been a real struggle at times.
I started my business while finishing my bachelor’s degree in psychology and human services, and juggling everything was far from easy. Balancing coursework, building a brand, and navigating the responsibilities of entrepreneurship pushed me in ways I never expected. However, this experience strengthened my communication skills, deepened my ability to understand others, and even gave me greater self-awareness throughout the journey.
Every obstacle has shaped me into the entrepreneur and wellness advocate I am today. The challenges have taught me resilience, adaptability, and the importance of perseverance. Despite the ups and downs, I wouldn’t change this journey for the world. It has allowed me to build something truly meaningful, connect with incredible people, and continue growing both personally and professionally.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I started my entrepreneurial journey with my hair care line, where I’m most well-known for my hair growth oil. It’s a product I’m incredibly passionate about because it’s rooted in my personal commitment to natural, holistic hair care. Over time, I’ve expanded my focus beyond hair care into the fitness industry, where I’m becoming more recognized as both a group and personal fitness instructor. This transition into fitness was a natural progression for me, as I’ve always been passionate about holistic wellness—taking care of both my body and my hair.
What sets me apart is my ability to blend my expertise in hair care and fitness, offering a unique perspective on how both contribute to overall well-being. My approach is all about nourishing the body inside and out, using natural products and sustainable fitness practices that help people feel their best. I truly believe that taking care of our hair, body, and mind is all interconnected, and I work to empower others to embrace holistic wellness.
What I’m most proud of is the community I’ve built through my ShaeNatural brand. It’s not just about the products I create or the workouts I lead—it’s about the relationships I’ve cultivated and the impact I’ve had in inspiring others to take better care of themselves. It’s been an amazing journey of growth, and I’m excited to continue connecting with like-minded individuals and making a positive difference in both the hair care and fitness spaces.
Any big plans?
Looking ahead, I’m excited to continue expanding both my hair care line and fitness brand. For my hair care line, I plan to introduce new products like a hair cream, shampoo, and conditioner, further enriching the range and giving my customers more options to nurture their hair with high-quality, organic ingredients. My goal is to continue developing products that are not only effective but also reflect my commitment to holistic wellness and sustainability.
As for my fitness brand, I’m working on expanding into the online space by offering online programs that allow people to access my training from anywhere. Additionally, I plan to grow my group training offerings, creating more opportunities for individuals to come together, build community, and achieve their fitness goals in a supportive environment.
Overall, my vision is to create a cohesive wellness experience for my clients—helping them take care of their hair, bodies, and minds in an integrated way. I’m excited for what the future holds as I continue to grow these two passions and make an even greater impact in the lives of others.
Contact Info:
- Website: https://Www.ShaeNatural.com
- Instagram: https://www.instagram.com/shaenatural_?igsh=MWt6bGppMHRtejkxeQ%3D%3D&utm_source=qr
Image Credits
Mahalostudios
Marcus Wilson
