Today we’d like to introduce you to Peter Beckford
Hi Peter , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I got to where I am today because of my love for residential real estate that began as a child. Growing up in South Miami, FL I distinctly remember driving through affluent areas like Old Culter, Pinecrest, and Coconut Grove and thinking, “my neighborhood doesn’t look like that”.
But I admired the beauty of those areas and it became a goal of mine to hopefully one day experience or be involved with real estate that reflected that feeling. As I grew older, other interests prevailed and I went to school to become a pharmacist at Howard University. After graduation, I completed a residency and then immediately started investing in real estate in metro Atlanta. At first, I wasn’t involved in residential sales but after my wife suggested I get a license because, “all I did was look at homes online” it clicked in my mind that this is something I should persue. Not just for potential monetary gain but because I had a genuine appreciation for real estate on all levels including the opportunity to help people achieve generational wealth through home ownership.
At the time, I worked overnight and the latter portion of my shift was very slow which gave me the opportunity to study for my license. I already had a successful career in pharmacy but my heart was in real estate. I prayed and asked God to have his will be done. A couple months later I finished the online course and passed the state licensing exam on my first try and I was off to the races. It took a couple years to transition from full time pharmacist to full time real estate agent but after being recognized several years in a row as a top producer by the Atlanta Realtors Association along with several other accolades, here I am today thriving as a real estate agent and advisor in metro Atlanta.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No. I wasn’t sure it was the right move. I am passionate about real estate but I had such a steady career in heathcare. Friends and colleagues were questioning if that was the best move for me and my family. Even my wife at first was skeptical. As a result, I had to do both at first until my real estate business picked up. Once it did, there was no turning back.
As you know, we’re big fans of Beckford Realty powered by REMAX. For our readers who might not be as familiar what can you tell them about the brand?
Beyond Peter Beckford, Beckford Realty is a whole service real estate advisory company in metro Atlanta and the surrounding suburbs that provides exceptional real estate services to their clients. We specialize in customized solutions for challenging real estate problems resulting in sellers maximizing the price of their home being sold and buyers getting into the home of their dreams with the most secuirty and savings. In addition, we list homes for lease and provide commercial real estate services.
As the real estate agent with fiduciary responsibility for my clients it’s important to remember that I am also a home owner and investor that has gone through the many phases of home ownership including first time home buyer, “moving up” home buyer, and real estate investor. I am also triple certified as an Acredited Buyers Representative (ABR), Seller Representative Specialist (SRS), and Real Estate Negotiation Expert (RENE). I have received several top producer and sales awards from the brokerages I’ve partnered with and I am a Life Member, Top producer with the Atlanta Realtors Association.
I am known for getting my sellers and buyers to the closing table after due diligence 100% of the time. This is a testament to my preparation, a sharp focus to detail, and attention to important milestones that I prepare my clients for everytime so they are not caught off guard.
Our vendor partners are also the best in the business. We only partner with high level professionals in mortgage lending, inspections, title/closing attorneys, insurance providers and more. We always offer a free in depth consultation and analysis of your real estate objectives whether buying or selling and create a custom road map to arrive at your ultimate goal.
I am most proud of the fact that I give 100% to each and every client of mine whether buying a starter home or a multi-million dollar home and they feel like they’re a part of my business family for life and they’re comfortable with reaching out for anything even after the closing. What’s most important to me is that my client’s are happy and treated with love, empathy, and respect along the way of their real estate pursuits.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
I did. In moments of crisis I’ve learned to step back and analyze the situation and pivot as necessary. As an example, during Covid, showings on listings were stopped due to the potential risk of exposure. That led to an increased desire for virtual showings which up until that moment wasn’t done that frequently. During Covid however it became very common and for many situations was the solution to getting the listed home seen and under contract.
Pricing:
- I serve all price points
Contact Info:
- Website: https://peterbeckford.remax.com/
- Instagram: https://www.instagram.com/beckfordrealty/
- Facebook: https://www.facebook.com/beckfordrealty2
- Youtube: https://www.youtube.com/@beckfordrealty
- Other: https://tiktok.com/@beckfordrealty
Image Credits
Visually Sold for the house photo credit. Antoinne Duane Jones for the solo picture of me with the shirt. I took the other pics on my phone.
