Today we’d like to introduce you to Karen Drew
Hi Karen, thanks for joining us today. We’d love for you to start by introducing yourself.
RE-SOX started with a simple but meaningful gift. A family member in the UK sent me a pair of cozy fun socks and I loved how they added comfort and personality to my busy life. When I couldn’t find anything similar in the U.S I decided to create my own.
I launched RE-SOX in August 2024 to bring fun, edgy, and mood-boosting socks to life—designed for comfort, confidence, and self-expression. As a British expat and former flight attendant, I’ve always been inspired by global fashion and wanted to build something unique while staying true to sustainability.
From day one, sustainability has been at the core of RE-SOX. We use high-quality eco-friendly materials to create durable long-lasting socks, reducing waste and promoting conscious fashion. Our goal is to offer bold stylish designs without compromising on comfort or our commitment to the planet.
Now the brand is growing and seeing people wear and love RE-SOX is the most rewarding part of the journey. This is just the beginning, and I’m excited for what’s next!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road! One of the biggest challenges was finding the right manufacturer that could meet my high standards for quality, comfort, and sustainability while also allowing me to start with small order quantities. I was determined to create eco-friendly high-quality socks without compromising on style which took time and persistence.
The design process has also been a challenge. Not all slogans or designs translate well onto a sock, so it takes multiple samples to get them just right. The placement font and even the stretch of the fabric can change how a design looks when worn. It’s a process of trial and error but it’s worth it to create something that’s both stylish and wearable.
Building brand awareness has been another learning curve. From designing the perfect sock to navigating marketing, e-commerce, and social media, every step has been a new experience. As a one-woman business, I wear many hats, which can be overwhelming, but seeing RE-SOX grow and hearing how much people love the socks makes it all worth it!
Appreciate you sharing that. What should we know about RE-SOX?
At RE-SOX, I create bold, mood-boosting and sustainable socks designed to add a little edge and positivity to everyday life. Our collection features statement socks with fun empowering slogans that bring personality to any outfit. From “You Got This” to “Positive Vibes Only”, each pair is designed to inspire confidence while keeping feet cozy and stylish.
I’m especially proud of our commitment to sustainability. RE-SOX are made using eco-friendly materials, ensuring that our socks are not just comfortable but also kind to the planet. We focus on quality over quantity, creating socks that last, so customers can enjoy their favorites for years to come. Plus our socks are unisex and designed to fit most, making them a perfect gift or everyday essential for anyone.
What sets RE-SOX apart is our premium quality and unmatched comfort. Our socks are buttery soft—like walking on a cloud—while still being durable enough for everyday wear. They combine fashion, function, and attitude, making them more than just socks—they’re a statement. They’re designed for people who want to express themselves, step up their sock game, and feel good doing it. Building a brand that people connect with and seeing RE-SOX become a part of their daily routine is what makes this journey so rewarding.
Any big plans?
At RE-SOX, there’s so much to look forward to! Right now, I’m working on grip socks for Pilates and yoga—something that still brings that bold RE-SOX vibe but with extra functionality. I’m also working on a shorter crew sock with new designs and colors, giving even more ways to step up your sock game.
Beyond new styles, I’m excited to grow the brand, get into more small businesses and boutiques, and keep building a community of people who love self-expression, comfort, and a little edge. Long-term, I see RE-SOX expanding into something even bigger—always keeping things fun, high-quality, and ridiculously comfy every step of the way.
Pricing:
- new customers can use code Welcome10 to receive 10% off their first order
- Get 15% off when you buy 3 pairs
- Save with our Sox bundles
- Free shipping on all orders over $40.00
Contact Info:
- Website: https://www.re-sox.com
- Instagram: @resox_
Image Credits
images by Katya Vilchyk – Atlanta Brand Photographer
