Today we’d like to introduce you to Johnny Thomas
Hi Johnny, please kick things off for us with an introduction to yourself and your story.
I’ve always been about the hustle. Coming from the entertainment industry, I spent years on the road, traveling city to city, performing, grinding, and building connections. But let me tell you—that lifestyle is draining. Late nights in the studio, early morning flights, and back-to-back shows take a toll on your energy.
Every time we stopped at urban gas stations, I saw the same energy drinks—Red Bull, Rockstar, Monster—but something felt off. There are no rock stars in the hood, but there are plenty of RapStars. That’s when the idea hit me.
I started researching the energy drink industry and saw just how much these brands were making—billions of dollars every year—and guess where a huge chunk of those sales were happening? Right in our communities. But none of these drinks actually represented us—the artists, athletes, hustlers, and dream-chasers who fuel the culture.
So I decided to create something for us.
I called my lawyer, ran a trademark check, and when it came back available, I knew it was time to move. I wasn’t just going to create another energy drink—I was going to build a cultural movement.
RapStar Energy isn’t just about caffeine and vitamins. It’s about fueling ambition, creativity, and the grind—whether you’re a musician, an entrepreneur, an athlete, or anyone chasing a dream.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Breaking into the energy drink industry is no joke. These big brands own the shelves, and getting that retail space is one of the hardest things to do. But I come from hip-hop—and if there’s one thing we know how to do, it’s take it straight to the people.
So that’s exactly what we did.
Instead of waiting for shelf space, we hit the streets—
Rick Ross Car & Bike Show
One Love Festival in Guadeloupe
We put the drink right into the hands of the culture, and the response was crazy. People started rocking with it because it represents them—their hustle, their lifestyle, their grind.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
RapStar Energy isn’t just another drink on the shelf—it’s a movement. We’re here to fuel the hustle for those who grind harder, push further, and dream bigger. Whether you’re an artist, athlete, entrepreneur, or go-getter, RapStar Energy is built to power your ultimate performance—without the crash.
RapStar Energy was created for the people who make things happen. We specialize in crafting high-performance energy drinks that boost focus, endurance, and creativity, all while representing the culture that fuels the world—hip-hop, sports, fashion, and entrepreneurship.
Unlike the big corporate brands, we’re not just about caffeine—we’re about community, ambition, and the grind. Our drink is a symbol of hustle, passion, and drive.
What Sets Us Apart?
Made for the Culture – Red Bull and Monster never spoke to our communities. RapStar is for the trendsetters, the risk-takers, the dream-chasers. It’s more than a drink—it’s a badge of honor for those putting in the work every day.
Next-Level Formula – We don’t just load up on sugar and caffeine. RapStar Energy is packed with B6 & B12 vitamins, natural caffeine, electrolytes, and amino acids to give you long-lasting energy without the crash.
Bold Design, Unmatched Flavor – Our cans stand out because they represent the energy and boldness of hip-hop culture. Our flavors hit different—Orange Cream, Mixed Berry, and more—each crafted for a smooth, powerful kick.
We Built This Brand Like a Hustler – We didn’t wait for permission. We took RapStar straight to the people—festivals, concerts, car & bike shows, HBCU campuses—and built a brand from the ground up. That’s why our supporters ride for us.
RapStar Energy is more than a drink; it’s a statement. We’re proud to be the first true energy drink brand that speaks directly to hip-hop, sports, and entrepreneurial culture. From partnering with top artists, athletes, and influencers to showing up at the biggest music and lifestyle events, we’ve proven that this drink is bigger than just caffeine—it’s about pushing limits and fueling greatness.
RapStar Energy is here to fuel your hustle. Whether you’re grinding in the studio, training for your next game, building your empire, or just need that extra push to get through the day, we’ve got you covered.
Let’s talk about our city – what do you love? What do you not love?
What I Like Best About Atlanta:
Atlanta is the heartbeat of culture right now. It’s a city built on hustle, ambition, and creativity—whether it’s music, fashion, sports, or business, this city breeds leaders and innovators. The energy here is unmatched. Atlanta is a place where you can dream big and make it happen, and that’s exactly what we’ve done with RapStar Energy. Plus, the food, the music scene, the people—there’s no place like it.
What I Like Least About Atlanta:
Man… the traffic is crazy! If you’re from here, you already know. You have to plan your whole life around when and where you’re driving because ATL traffic does not play! But hey, that’s just a sign of how big and booming this city is—it’s growing, and everybody wants to be here.
Pricing:
- 6-Packs: Blackberry: $15.00 USD (Reduced from $24.99 USD) Orange Cream: $19.50 USD (Reduced from $24.99 USD) Mixed Berry: $16.50 USD (Reduced from $24.99 USD)
- 12-Packs: Blackberry: $30.00 USD (Reduced from $39.99 USD) Orange Cream: $36.00 USD (Reduced from $39.99 USD) Mixed Berry: $33.00 USD (Reduced from $36.00 USD)
- 24-Packs: Blackberry: $60.00 USD Orange Cream: $66.00 USD (Reduced from $74.99 USD) Mixed Berry: $66.00 USD Blackberry (Reduced from $74.99 USD) Orange Cream: $66.00 USD (Reduced from $74.99 USD)
Contact Info:
- Website: https://rapstarenergy.net/
- Instagram: https://www.instagram.com/rapstarenergydrink/
- Facebook: https://www.facebook.com/hashtag/rapstarenergy
- Youtube: https://www.youtube.com/channel/UC4QMJJ0H6d-RZe1-O9EdW_Q
- Other: https://www.tiktok.com/@rapstarenergydrink
