Today we’d like to introduce you to Brooke Jackson.
Hi Brooke, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey started with a vision, a kitchen, and a whole lot of faith. On January 1, 2021, I launched BrookeNation, a hair care brand rooted in love, legacy, and purpose. What made it even more special was that my late grandmother personally invested in helping me start the business. She believed in me before I fully believed in myself — and that belief became the foundation of everything I’ve built.
Originally, I created my hair growth oil just for myself — I wanted something that would grow, repair, protect, and nourish my hair without all the harsh ingredients I kept seeing in other products. I had no idea it would turn into a business. But people kept asking, “What are you using in your hair?” The results were noticeable, and the demand grew naturally from there.
I started selling to friends and family, promoting online, and building a brand from scratch. With consistency, creativity, and connection, BrookeNation expanded from homemade bottles to being in over 40 stores, including a vending machine inside Stonecrest Mall. I was also featured on BET HER’s “Design My Space,” which gave me a beautiful platform to share my story.
What started as self-care turned into something so much bigger — a movement. BrookeNation is here to inspire others to care for their roots, embrace their growth, and believe in the beauty of their own journey.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road — but every bump along the way taught me something valuable. When I first started BrookeNation, I had no blueprint, no big team, and no major funding outside of the investment my grandmother gave me. I wore every hat — formulator, marketer, customer service, shipping — all while still working a full-time job and providing 1-on-1 behavioral services for kids with autism.
One of the biggest challenges was learning how to scale without losing the personal touch that made people fall in love with my products in the first place. There were times when inventory was low, or packaging was delayed, and I had to figure it out on the spot with limited resources. I also faced self-doubt — wondering if people would really support a brand that started in my kitchen.
But through prayer, perseverance, and passion, I kept pushing. I leaned on my community, stayed connected to my “why,” and never stopped showing up for the vision. Every struggle helped shape me into the businesswoman I am today.
My family has also been big supporting my through helping load packages and stocking store locations my products was available in and helping navigate big collaboration deals like had with Citi Trends having my products available in 14 cities trends store locations.
We’ve been impressed with BrookeNation , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
BrookeNation is more than just a hair care line — it’s a movement rooted in self-love, natural beauty, and growth from the inside out. We specialize in handcrafted hair care products designed to repair, nourish, protect, and promote healthy hair growth, especially for textured and natural hair. Our signature product, the BrookeNation Hair Growth Oil, is what we’re best known for — and it’s what started it all.
What truly sets us apart is the real results and the real personality behind the brand. I originally made the oil for myself, but once people saw my hair transformation — especially the length, thickness, and growth within just 2 weeks — the demand exploded. I’ve had videos of my hair go viral on social media, with one in particular going crazy when I was dancing and my hair was swinging everywhere. Another went viral with people comparing my big, fluffy hair to the trees in The Lorax — and I leaned right into it!
To top it off, I even created a full song called “APPLY IT!” all about my products — and shot a professional music video for it. It was the perfect way to mix my love for creativity and business while educating people on how to use the oil in a fun, catchy way. That music video brought even more attention to the brand and added a whole new level of energy to the BrookeNation experience.
Today, BrookeNation products are available in over 40 stores and through our own vending machine at Stonecrest Mall, making it convenient for people to grab their faves anytime.
If there’s one thing I want readers to know, it’s this: BrookeNation isn’t just a brand — it’s an experience. It’s about embracing your natural beauty, having fun with your self-care, and growing confidently — from your roots till da ends.
Before we go, is there anything else you can share with us?
Yes — I want readers to know that your dream is valid, no matter how small it starts. BrookeNation began in my kitchen with a single idea, a homemade hair oil, and the belief of my late grandmother. I had no clue it would go viral, turn into a business, or land in stores — but I kept going, even when it was hard, even when I was scared. My family has been my backbone throughout this entire journey, supporting me every step of the way, helping me stay grounded and focused on my vision.
God has truly been at the center of this journey. One example is the creation of the BrookeNation Hair Bible. This wasn’t just a product I decided to make — it was a vision that God placed in my heart. The Hair Bible serves as a guide to help people navigate their hair journey using my products, but it’s also a reflection of my faith, showing how trusting in God’s plan can lead to unexpected blessings. Every step I’ve taken has felt divinely guided, and I’m continuously amazed at how He’s used this business as a platform for not just hair growth, but personal growth as well.
Whether you’re starting something new, growing something you love, or still figuring it out — trust your journey. Don’t be afraid to be bold, creative, and different. That’s what makes you stand out.
And if you’re ever in doubt, just remember to “APPLY IT!” — apply the oil, apply the pressure, and apply the faith.
BrookeNation is proof that with passion, purpose, family support, and God’s guidance — anything is possible.
Pricing:
- BrookeNation hair oil $15
- BrookeNation shampoo & conditioner $30
Contact Info:
- Website: http://brookenationgrowthoil.bigcartel.com/
- Instagram: https://www.instagram.com/brookenation/?hl=en
Image Credits
Beauty supply store 911 beauty
My mom,dad,and brother The Jackson family
