Today we’d like to introduce you to Courtni Jones.
Hi Courtni, we’d love for you to start by introducing yourself.
Both my parents were entrepreneurs. My father ran a very successful service business in Florida for many years. Witnessing his and my mom’s relentless work ethic is what continues to spark mine.
While attending a festival in 2019, I realized I wanted to experience a familiar feeling—the feeling you get when you’re with family and close friends. When we attended some festivals, it seemed so rushed and almost robotic.
In that same year, my husband and I started Our Sweet Libations so that we could provide that ourselves. Our Sweet Libations is an artisanal beverage company that specializes in artificial-dye-free lemonades, teas, and punches. We are always delighted to see our supporters out and about and serving them our best. Adding food to our menu is on the horizon, and we are actively taking imperfect action toward our goal of someday owning a food trailer.
Our Sweet Libations has a sibling named C.J. Alexander’s. C.J. Alexander’s is the name of my cottage bakery. The same standard applies here also. No artificial dyes or enriched flours. Our decision about the dyes stems from the knowledge that artificial dyes directly affect the behavior of children,
We look forward to serving you either a moment of joy with our baked goods or to refresh your day and have some fun with our beverages.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been easy! My husband and I have a large family, and he works full-time. Between childcare and timing when to request days off is a true magic trick. Our children are older now, so we can leave some of them home when we have events scheduled to attend.
Another challenge is deciding which event to give our smart earned money to. Some organizers inflate their estimated attendance to reel in vendors, and it ends up not being anything close to what they said. My advice to newbies is to relax and sit on it. I know you’re excited and eager to get out and make a living, but this is the most important part of being a mobile business. There will be some misses, but hey, lessons are everywhere.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Our Sweet Libations has been serving beverages at festivals since 2019. We are serious about our core product, lemonade. So serious that we have been hand-squeezing it since we started! Quality over quantity is one of our driving forces. We are known for having perfect flavor mash-ups that have blessed us with many return customers over the years. We genuinely care. We set ourselves apart from others at our events by seeing them as an opportunity to make someone’s day. I am most proud of our recent brand color pallette update. It just screams FUN! Thanks to our oldest daughter for her expertise with that.
Readers should know that Our Sweet Libations will be expanding its menu to include feeding bellies soon.
We all have a different way of looking at and defining success. How do you define success?
Action. Taking small or BIG action toward what you want. Lately, I’ve been reminding myself to take action no matter how imperfect it is. The magic starts to happen when we do that. Trust yourself.
Contact Info:
- Website: https://www.oursweetlibations.com
- Instagram: www.instagram.com?oursweetlibations
- Facebook: https://www.facebook.com/oursweetlibations
Image Credits
Photos taken of individuals at events were with permission.
