Story & Lesson Highlights with Jerri Reid of Atlanta

We recently had the chance to connect with Jerri Reid and have shared our conversation below.

Hi Jerri, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
My day begins with intentionality. I dedicate the first hour and a half to prayer, worship, and preparing my daughter for school. Once she’s dropped off, I transition into work mode with a focused review of my inbox, addressing any priority communications and aligning my tasks for the day.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a wife, a mother, and an entrepreneur who finds purpose in creating. I’m someone who values peace, family, and staying in alignment with the people and things that matter most to me. When I’m not with my loved ones I’m pouring into my brand. Entrepreneurship gives me the freedom to express myself creatively and build something meaningful from the ground up.

My brand Naked Buttah is a reflection of that. It is a luxury skincare line rooted in simplicity, nourishment, and intentional self care. Every product is made to feel like an experience. Clean, elegant, and aligned with the wellness our skin deserves. Naked Buttah is more than skincare. It is a reminder to slow down, get back to the essentials, and show up for yourself unapologetically.

Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
My husband saw me before I ever truly saw myself. He believed in my potential when I was still unsure of it. He spoke life into parts of me I didn’t even know existed. The entrepreneur the visionary the leader I’ve grown into he saw all of that in me before I could even dream it. His faith in who I could become gave me the courage to step into who I am today.

When did you last change your mind about something important?
The last time I changed my mind about something important was when I made the decision to pivot from my makeup brand The Snobb Collection to focus fully on my skincare brand Naked Buttah. The Snobb Collection was amazing. It brought me so much success and was even featured in Essence, BET, and more. It was worn by some of my favorite celebrities and will always hold a special place in my heart. But I reached a point where I felt like I had outgrown it. As I evolved so did my vision. I knew it was time to step into a new chapter and build something that felt more aligned with who I am today. Making that shift wasn’t easy but it was necessary.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies the beauty and skincare industry tells itself is that perfection is the goal. That flawless skin equals value and that real results come overnight. It pushes unrealistic standards and quick fixes instead of embracing authenticity and consistency. Another lie is that more is always better. More products more steps more ingredients. When in reality simplicity and intention often bring the best results. At Naked Buttah I built my brand around honesty transparency and reminding people that their skin doesn’t have to be perfect to be beautiful.

Okay, so let’s keep going with one more question that means a lot to us: What will you regret not doing? 
What I regret most is not putting myself out there more. I missed out on opportunities because I let fear and shyness hold me back. There were moments when my insecurities got the best of me and I stayed quiet when I should have shown up. Looking back I know those missed chances came from doubting myself. But I also know that growth comes from awareness and I’m learning to take up space and trust that I belong in every room I walk into.

Contact Info:

• Website: https://www.nakedbuttah.com
• Instagram: @nakedbuttah