We’re looking forward to introducing you to Jaylen Dowell. Check out our conversation below.
Good morning Jaylen, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you being called to do now, that you may have been afraid of before?
For a long time, I played it small. Being a woman in a male-dominated industry. Not only did I shrink myself, but I also doubted my ability to make a real impact. At this point in my life, I’m being called to show up fully in my purpose and be more visible. I had to stop hiding behind the scenes and really show up for what I’m building. That used to scare me. I didn’t like the idea of all eyes on me or the possibility of being criticized, especially because I’m a sensitive person. Now I realize being visible is part of my purpose. With everything I’m working on behind the scenes, I know I can’t help or impact anyone by staying quiet. I used to feel like things had to be perfect before I put myself out there, but now I know making mistakes is part of the process. And honestly, if I don’t promote my own brand, who will?
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jaylen, and I’m from Albany, Georgia. I’m the founder of Eleven Eight, a streetwear brand. I’ve always been into fashion, and creating this brand became a way for me to express my creative ideas. But more than that, I’ve always wanted to build something meaningful. Lately, I’ve been focused on finding ways to grow the brand while also working on something else behind the scenes. I’m still in the process and learning as I go, but I’m definitely trying to create something that leaves behind a real legacy.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What part of you has served its purpose and must now be released?
The older I get, the more I’ve realized that holding on to fear and trying to control things I can’t change might’ve protected me at one point, but it held me back as well. I’m at the point in my life where I know it’s time to let that go, especially the fear around fully stepping into my purpose and being more vulnerable. Letting go of the need to have it all figured out has given me the room to grow. I’m being pushed to trust where I’m headed even if it’s uncertain. The old me helped me survive, but it’s not the version that’s going to help me grow.
When did you stop hiding your pain and start using it as power?
I don’t think it was a particular moment. It just kind of happened over time. Losing both of my parents at a young age was something I didn’t really know how to deal with, so I went into survival mode. I didn’t talk about it much, other than what people already knew. I kept it all in and just stayed busy so I wouldn’t have to sit with those feelings. I’m honestly still trying to navigate those feelings because oftentimes I feel stuck in my “what-if” thoughts, so it’s still something I’m working through. However, I’ve become more aware that holding onto it too tightly only slows down the healing. Letting go isn’t easy, but I know it’s necessary.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
The biggest lie in my opinion is that the industry is too saturated. It’s like yeah, everybody is starting a clothing brand, but that doesn’t mean it’s no room for you. Every brand is different and has a different story. What my brand offers might not be what another one offers and that’s okay. It’s all about staying authentic and true to yourself in order to build a community that connects with your vision.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Have you ever gotten what you wanted, and found it did not satisfy you?
Absolutely. I think oftentimes a lot of us want things to satisfy our ego. It’s like proving a point to yourself or others. It’s having that “I just wanna say I did it,” mindset. I learned that when something is ego-driven, it usually doesn’t end well. I find myself taking a step back to ask am I doing this for my soul or ego? Doing it for your ego only gives you a quick high, but your soul will still feel empty once it fades away.
Contact Info:
- Website: https://www.shopeleven8.com
- Instagram: @itsmejayd_ (personal) @_eleven8 (business)
