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An Inspired Chat with Jules A. Grand of Buckhead

We’re looking forward to introducing you to Jules A. Grand. Check out our conversation below.

Jules A. , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do you think is misunderstood about your business? 
A lot of people misunderstand the fashion industry. It has so many moving parts. You are only as good as your last client. I work extremely hard for my consistent clients and clients- I haven’t even met yet. I am the bridge between the runway and their closet. This is a fast paced position that not only requires a love for fashion, but a love for people.

Can you briefly introduce yourself and share what makes you or your brand unique?
Nice to meet you! I am a wardrobe stylist based in Atlanta, with the ability to travel locally and globally. My services range from personal styling/shopping, editorial video or photoshoots, closet audits and lifestyle rebranding. I work within any budget, servicing a wide variety of clients. My specialty is convenience and attention to detail. Styling is not about breaking the bank or what’s on trend. The goal is to elevate the best aspects of you.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
Work doesn’t feel like work when you love what you do. My early influences of what real work was, began in the hospitality industry. My degree is in hospitality and tourism. The focus on Customer Service was curated at an early age, working front of the house and back of the house at catering/restaurant companies in Philadelphia. Service begins and ends with the customer. That philosophy has garnered me a loyal client base.

What did suffering teach you that success never could?
Suffering taught me there is always a balance to success. When I moved to LA, I was on air mattress. When I moved to Atlanta, I was on an air mattress- until I wasn’t. There’ will be clear skies on the other side of the storm. And because of my struggles, I’m able to appreciate success even more, without losing that feeling that I had when I had nothing. Embrace the struggle, and never get comfortable at the top.

Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
The biggest lie, the fashion industry tells itself is that; models sell the clothes. When in all actuality culture sells the clothes. Most consumers don’t watch runway shows for brands. However, they do watch their favorite athletes, entertainers and artist for the latest fashion trends. The most successful brands are brands that cater to that demographic. By expanding brand diversity, brand awareness, size inclusivity, and more frequent collections- they gain and retain loyal consumers.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
Financial freedom is more than just success. I had to learn that the hard way. During the pandemic or any other slow season money can change how you live your life. What I’m doing now is investing, both long-term and short term. As an independent contractor learning about the financial industry is just as important as learning about your craft. I learned how to get paid quicker, accounting, write offs, business credit, and investments.
It’s not about how much you make, but how much you keep.

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Jules A. Grand

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