Jevon Peak shared their story and experiences with us recently and you can find our conversation below.
Hi Jevon, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What battle are you avoiding?
The battle I find myself avoiding is fully committing to a path I know I’m built for—public relations and crisis -management. I’ve always recognized that many influencers and entertainers need someone who can not only see their vision clearly, but also sharpen it into something sustainable. I understand how to guide careers toward smarter moves—whether that’s negotiating better endorsement deals, structuring partnerships for equity instead of one-time payouts, starting their music festivals versus just headlining it! or finding ways for their money to work for them long after the headlines fade.
But I also wrestle with the realities of the entertainment industry. There’s no HR department to turn to when a boss is toxic, manipulative, or diminishing. Too often, there’s no safety net—no health benefits, no retirement plans, no long-term protections unless you seek them through third parties. Having experienced that firsthand, I carry a kind of professional PTSD that makes me hesitate to dive back in, even though I know I can make an impact.
And then there’s my podcast—Not Another Fu@king Podcast. A shameless plug, I know, but it’s a project I’ve sat on far too long. It’s meant to pull back the curtain on the unpolished truths of this business, but hitting “launch” means stepping into a spotlight I’ve mostly reserved for my clients. I’m still figuring out if I’m ready to stop avoiding that fight and start having those conversations out loud.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jevon Peak, an Atlanta native who has spent more than 17 years navigating the entertainment industry from the inside out. My career began in public relations and crisis management, where I founded Peak PR, a firm dedicated to guiding actors, actresses, reality TV personalities, and other high-profile figures through the often-chaotic waters of media, image, and career strategy. My work has touched everything from magazine covers and editorial spreads to high-profile television appearances, always with the goal of not just creating moments—but building lasting narratives.
Beyond my client work, I’ve invested time in community service, partnering with a range of organizations and speaking at high schools to share the realities of working in entertainment. In 2024, I launched Not Another Fu@king Podcast, a space where I sit down with celebrities, behind-the-scenes industry players, and extraordinary everyday people whose stories deserve to be heard. While the episodes are still stacking, the vision is to offer unfiltered, honest conversations that cut through industry gloss and get to the truth. The show will be available on all major platforms, from Apple Podcasts to Spotify.
Currently, I’m also stepping into the literary world with my debut novel, Jaydson’s Love—a work of fiction that blends passion, romance, and intrigue. I’m seeking a publishing partner who will understand its spirit and audience, especially those who appreciate love stories with a bold, seductive edge. Outside of work, I’m an avid traveler, unapologetic foodie, and believer in carving out joy wherever it can be found. At this point in my life, my greatest ambition is deceptively simple: to keep creating, keep connecting, and keep choosing happiness.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What’s a moment that really shaped how you see the world?
I was working for an actress at the time, and we were in New York for her appearance on The Wendy Williams Show—shout out to Wendy Williams and her incredible staff. This particular actress had, for lack of a better phrase, come with an agenda. She wanted to use the interview as a way to “get her lick back” over things Wendy had previously said about her career and public image. She even brought it up to me and her assistant that she was determined to get Wendy’s personal number before we left the building. While she was getting mic’d, she kept her phone on her, anticipating her moment. But what she didn’t understand is something Wendy is known for: during every commercial break, she’s immediately surrounded by producers, hair, makeup, and wardrobe. It’s intentional—those breaks are designed to keep interviews fresh and avoid awkward lulls when coming back from commercial, leaving no opportunity for unplanned, private exchanges with guests.
After we left the studio and were in the green room packing up to leave, she realized she couldn’t find her phone. She and her assistant mentioned it, so I began looking around. When I eventually found it, I called her number from my own phone so she could locate it. That’s when I saw it: my caller ID on her screen read, “Jevon ATL Publicist Fagg.” In that moment, I was seething in disbelief. The word cut deep—through every layer of professionalism, loyalty, and sacrifice I had ever given her. Years of defending reputations, securing opportunities, and protecting careers seemed to evaporate in an instant.
What struck me most was that I had assumed—naively—that she was an ally. She often spoke of having LGBTQ+ family members, and I took that as a sign she’d never use someone’s identity as a weapon. But that day, she did. I finished the work I had left with my usual professionalism, but when the curtain closed on that job, it also closed on my career in public relations and crisis management. I walked away—not out of weakness, but out of self-respect.
If you could say one kind thing to your younger self, what would it be?
I would tell my younger self, first and foremost, that you’re going to be okay. Every twist, every setback, every unexpected turn is part of life’s architecture—shaping you into someone wiser, more resilient, and far more compassionate toward the stories and testimonies of others. Stay present. Pay attention. The places you’ll go, the moments you’ll live, and the people you’ll meet along the way will be nothing short of extraordinary. Each one is a thread in the fabric of your life, and together they’ll create something beautiful—something uniquely yours.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
In entertainment, one of the biggest lies the industry tells itself is that success is effortless—that it’s all glitz, charm, and a few lucky breaks. The truth is, there are no days off. It’s knowing exactly which rooms to be in, and just as importantly, when you’re showing too much of yourself or your brand. It’s understanding that social media can be a powerful business tool—not a platform for knee-jerk reactions to negativity. It’s mastering the business of money and money management, rather than chasing the illusion that entourages and inflated appearances equate to influence. It’s resisting the pressure to financially carry entire families or teams simply because you “made it.” And it’s knowing when to say no—not just because a project doesn’t align with your brand, but because not every paycheck is worth the long-term cost.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What will you regret not doing?
What I would regret most is never becoming the fullest, truest version of myself. I hope to one day be an extraordinary father, a devoted husband, and a steadfast friend—the kind of person whose presence adds value to the lives of others. I would also regret never mastering fluent Italian, not just as a skill, but as a gateway to deeper connection with a culture and history with me being Afo-Italian.
Contact Info:
- Instagram: @peakauthor
- Other: Podcast “ Not Another Fu@king Podcast” host Jevon Peak
Image Credits
Erykah Badu
TBoz of TLC
Vivica A fox
Brandy
Evelyn Lozada
Erykah Badu and Solange nose music video set
Trina
Slew of others
