Life, Values & Legacy: Our Chat with Asiyaa Emerii of East ATLANTA

We’re looking forward to introducing you to Asiyaa Emerii . Check out our conversation below.

Hi Asiyaa, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
Minutes 0–10: PRAY
Minutes 10–30: Answer urgent emails
Minutes 30–60: Tackle creative tasks (content, promo) walk my dog.
Minutes 60–90: Deep research or complex problem solving

Always on, no coffee required.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Asiyaa Emerii—an Atlanta-based licensed esthetician with 5 years of experience in skincare, and a recent graduate of nail school. My passion lies in helping people feel confident and cared for, whether it’s through personalized facials or detailed nail artistry. What makes my approach unique is my focus on combining wellness with beauty—I believe it’s more than just a service, it’s an experience. I’m currently building a brand that blends luxury skincare with creative nail care, offering a one-stop beauty space rooted in self-care, cleanliness, and community.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful was being elected class president in 10th grade. It was the first time I felt truly seen as a leader and trusted to represent others.

What did suffering teach you that success never could?
Suffering taught me that beautiful things can grow from ugly situations—and to always keep God first, no matter what. That faith and perspective are what carried me through.

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
One of the biggest lies the beauty industry tells is that perfection equals value. That if you have acne, hyperpigmentation, or body hair, you’re somehow less worthy—and that couldn’t be further from the truth. Beauty isn’t one-size-fits-all. With or without acne, you are still someone. Choosing to keep or remove body hair is personal, not a measure of hygiene or femininity. And men deserve self-care too—body treatments aren’t just for women, and they don’t define your masculinity. Real beauty is about confidence, not conformity.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you think people will most misunderstand about your legacy?
What people may most misunderstand about my legacy is that it’s not meant for everyone to understand. My path is different—I’m chosen. The calling on my life looks and feels different, and that’s by design. It’s purpose-driven, not popularity-driven.

Contact Info:

• Instagram: @Asiyaaemeriiaesthetics
• Linkedin: Isaiah Peoples
• Youtube: https://youtube.com/@asiyaaemeriiskin?si=XQvTI-Kh96xoVVT-