Today we’d like to introduce you to Robert Crowne.
Hi Robert, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I incorporated my consulting firm back in 2005. However, on November 15, 2016, my journey into the world of AI began at the IBM Atlanta X-Force Command Center. While working on internal comms training sessions that helped leaders leverage tools like IBM Watson for Cybersecurity was truly enlightening.
Since then, I have pioneered the world’s first end-to-end consulting transformation system known as Culturefy. This system delivers insights, strategy, and execution through a Human-Like Al Consultant. Robi® is designed to assist C-suite executives, business leaders, and HR professionals in driving sustainable growth. By combining human expertise with Al, it enhances brand strategy, fosters culture building, and boosts revenue growth, I call it Fused Intelligence™.
Unlike traditional consulting firms that deliver reports and walk away, we built Culturefy to disrupt traditional management consulting—eliminating delays between insight and action.
With Robi®, our built-in AI Consultant, leaders can uncover blind spots, receive evidence-based recommendations, and deploy AI Agents to take action—all within one seamless platform.
Fused Intelligence™ empowers organizations through:
Insights delivered in real time across departments
Strategy powered by expert-level recommendations tailored to your goals
Execution activated instantly through Robi Agents for Sales, HR, Finance, CX, and Operations
We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey to SOC 2 certification was undoubtedly one of the most challenging and time-consuming aspects of scaling our business to serve enterprise clients. The process required a complete overhaul of our security protocols, documentation practices, and internal controls – essentially building enterprise-grade infrastructure from the ground up.
What made it particularly demanding was not just implementing the necessary controls, but then undergoing rigorous third-party auditing to prove they actually work. We had independent auditors scrutinize every aspect of our operations for months, testing our security measures, reviewing our documentation, and validating that our controls were operating effectively over time. This wasn’t just a checklist review – it was an intensive examination where auditors challenged our processes and required extensive evidence of compliance.
The timeline was much longer than we initially anticipated – what we thought might take a few months stretched into the better part of a year. The auditing phase alone required constant coordination, documentation gathering, and remediation of any gaps the auditors identified.
But the relief I felt when we finally received our SOC 2 Type II certification was immense. It wasn’t just about checking a compliance box; it represented third-party validation that we meet the highest standards for security and operational excellence.
Now that we’re officially compliant, doors have opened with enterprise clients who simply wouldn’t consider working with us before. The certification serves as independent proof of our commitment to protecting their data and maintaining rigorous security standards.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Consulting is broken – 70% of transformation projects fail. Only 40-50% of recommendations ever get executed. Robi® solves this. Robi® is the interactive, human-like consultant powered by decades of Big Four and MBB expertise. We call it Fused Intelligence™ – combining proven consulting methodologies with AI precision and speed. Unlike traditional consultants who just present recommendations, Robi® executes them. Robi® delivers real-time insights, evidence-based strategies, and senior partner-level consultations through our patented automated end-to-end consulting transformation system. Robi® delivers executive-grade strategic briefings in 1 day with guaranteed execution, solving the billions in waste from speed and implementation failures: Premium firms charge $700-1,194 per hour while 67% of large-scale programs fail timeline, budget, or scope expectations. Fortune 500 companies waste 530,000 management days annually on ineffective decisions, while only 40-50% of consulting recommendations get implemented. Why keep funding slow, ineffective consulting when you can get superior insights + strategy + execution immediately?
Achieving sustainable business growth requires a strategic approach that integrates brand positioning with operational execution. Culturefy’s AI-powered business consultant, Robi, goes beyond traditional branding by aligning brand strategy with key business functions—Sales & Marketing, Operational Efficiency, People & Organization, Customer Experience, and Sustainability—to drive measurable impact across your enterprise.
By analyzing real-time data from your organization, Robi identifies untapped opportunities, optimizes key revenue drivers, and ensures your brand narrative is seamlessly integrated into every business function. The result? A cohesive and high-performing organization where brand strategy is not just a marketing function but a business growth engine.
Revenue-Driven Brand Positioning: Optimize go-to-market strategies, align brand messaging with sales objectives, and unlock new customer acquisition channels to maximize revenue growth.
Operational Alignment & Efficiency: Streamline internal workflows, enhance cross-functional collaboration, and ensure brand strategy translates into actionable business outcomes.
Workforce & Organizational Transformation: Attract and retain top talent through a compelling employer brand while fostering a culture of engagement, innovation, and high performance.
Customer Experience & Market Differentiation: Build a unified brand presence that enhances customer satisfaction, loyalty, and competitive positioning through personalized engagement strategies.
Culturefy empowers executive leaders to transform brand strategy into a driver of enterprise-wide growth, innovation, and resilience. Whether you’re navigating market expansion, optimizing internal efficiencies, or refining customer engagement strategies, Robi delivers AI-driven insights and execution-ready recommendations tailored to your business objectives.
What do you like and dislike about the city?
I love the culture, I can’t stand the traffic.
Contact Info:
- Website: https://www.culturefy.ai
- Other: info@culturefy.com
