Today we’d like to introduce you to Daniel Klein.
Hi Daniel, we’d love for you to start by introducing yourself.
My name is Daniel Klein, and I was born and raised in Atlanta. I went to school in Powder Springs and later attended Kennesaw State University, where I joined the Army and became involved in the intelligence community. That chapter of my life gave me the opportunity to travel the world and gain a lot of perspective.
By 2013–14, I settled back in Atlanta to be closer to family and made a career transition at my wife’s request. I started out at Home Depot as a business analyst, then moved to Chiltern in South Carolina as a project manager in information security. From there, I shifted into clinical trials research, which is where I launched Joseph Studios —now JOS, a full-service digital marketing agency.
Since then, entrepreneurship has been a major part of my journey. Today, I own and operate four companies in the marketing, advertising, and PR space: JOS, Imagine Nation, Electric Buzz, and Brass Monkey Labs. Brass Monkey Labs focuses on AI-driven competitor analysis, consumer sentiment, and data analytics, helping businesses make smarter, measurable decisions.
I’ve found entrepreneurship both mentally demanding, emotionally taxing, and yet incredibly rewarding. Outside of work, my wife and I spend a lot of time outdoors, exploring wilderness areas across North America, practicing landscape photography, and bringing our kids along whenever possible. Nature has always been a steady fixture of my life, and I make time for it whenever I can.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, definitely not. Since COVID, the pace of change in business has been relentless. The biggest challenge over the past five years has been trying to forecast shifts in the economy, technology, and society, and then adapt quickly enough to stay ahead. That said, running a marketing agency gives us a front-row seat to what is coming, and we are usually the first call when a company wants to grow, and less often, the first call when they need to cut budgets. That unique position has forced us to get really good at risk management and helping clients navigate uncertainty.
The other major struggle has been the sheer acceleration of expectations. Five years ago, industry changes happened annually, and now they happen weekly. Technology has advanced in ways that make work look easier with AI, automation, and better tools, but in reality the bar for productivity has only risen. What used to be considered a full, successful day is now just the baseline. As entrepreneurs, that means constantly managing higher demands while still trying to preserve space for family, spirituality, and a fulfilling life. -That’s only getting harder, btw.
That tension between the speed of business and the need for balance is probably the hardest part of the road. It has made me think a lot about what capacity really means, both as a professional and as a human being, and how we make the most of the time we have with the people who matter.
Appreciate you sharing that. What else should we know about what you do?
What I do for a living and what I do to stay sane are two very different things. On one side, I run four businesses in marketing, advertising, PR, and AI. My world is clients, revenue, strategy, and the constant pressure of staying one step ahead in a game that never stops moving. That is the captain-of-your-own-ship part. I built my weeks so that the bulk of meetings run Tuesday through Thursday, which leaves me long weekends to escape Atlanta. With the airport here, you can be in the Tetons, Glacier, or anywhere out west by mid-morning. That rhythm has been life-saving.
The proudest thing I have done in business is build organizations that measurably grow other organizations. We are not in the business of selling fluff or chasing likes. What sets us apart is that everything we do is quantifiable. Whether it is J-O-S helping a brand sharpen its message, Electric Buzz driving sales, ImagineNation building attractive branding, or Brass Monkey Labs crunching data with AI, the through line is impact that you can measure.
But what really sets me apart, if I am honest, is the balance I chase between that high-stakes, high-speed business world and the wild places where none of it matters. Out in the wilderness, you do not create beauty, you just recognize it. The creator’s handywork. It is humbling. It is grounding. And it keeps me from being consumed by the rat race.
More and more, I find myself drawn to that side of life. Maybe society will follow suit and rediscover health, balance, and disconnection. Or maybe we will dissolve into the machines we built. Hard to say. Either way, I am betting on the wild things.
We’d love to hear about how you think about risk taking?
First off, if you are any kind of investor or entrepreneur, you are already taking risks. That is the deal. Some are opportunities, the kind of risks you want to lean into, and others are threats, the kind you want to avoid. I tend to think of both in the same way: list them out, figure out how likely they are, what the impact would be, and how much money you stand to make or lose. Then you set up your defenses for the bad ones and stack the deck for the good ones. At the end of the exercise, you decide what risk you are willing to carry, and you live with it.
The hard truth is you can win a lot of small battles and still lose the war. One decisive hit, one blind spot, can wipe out everything you built. That is why I try to be deliberate about risk, but also realistic. There is a little bit of stoicism in it too. Marcus Aurelius wrote about control: some things you can control, some you cannot, and some you can only influence. Worrying beyond that line is wasted energy. Entrepreneurs struggle with that part. Hell, people in general struggle with that part.
So my approach to risk is part strategy and part surrender. Do the work to qualify and quantify it. Push hard to make the good things happen more often than the bad. And then, when you have done everything you can, let go. Because the truth is, control is mostly an illusion, and the road is always rougher than you plan for.
Contact Info:
- Website: https://electricbuzz.agency/
- Instagram: @kleindandoo2
- LinkedIn: https://www.linkedin.com/in/danielkleindjk/
