Today we’d like to introduce you to Brandon Marx.
Hi Brandon, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Commotion began as a disruptor in the b2b marketing space. At the time, it was difficult for businesses to market their complex product. Whiteboard animation style and live action videos were the go-to mediums, so we started something brand new: animated explainer videos. The content worked because it quickly and beautifully de-mystified complex ideas and business models. It became a genre of its own, Over the past decade+, we have expanded our offerings to really cover the full marketing/sales cycle with ads, explainers retention videos, and retention/anti-churn content.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing worthwhile is smooth…unless you’re talking about ice cream! The biggest challenge for us has been client education. Our team is constantly studying and growing in the animated craft, but naturally, our clients don’t. So, coming alongside them as a partner to help them understand the content landscape and helping them to make informed decisions about their video content has been a big piece of the puzzle…because ultimately we want their content to be successful for them!
Alright, so let’s switch gears a bit and talk business. What should we know?
There are tons of video marketing companies, and many of them are incredible. What sets Commotion apart is that we partner with our clients and dive deep into their campaign strategy. We aren’t just a video vendor; we are their team of strategists. We are just as invested in their content, bringing them ROI as they are. We want to make sure that all the content we produce hits the mark for every stage of their funnel/strategy. At the end of the day, that’s what makes me most proud…the relationships and the benchmarks that we partner on.
Any advice for finding a mentor or networking in general?
I think it’s important to have a mentor, but also to BE a mentor to someone else. The marketing landscape is so competitive, but networking at local events and on LinkedIn has truly been a blessing for me. If you’re looking for a mentor, I’d love to chat!
Contact Info:
- Website: https://commotionengine.com
- Instagram: https://www.instagram.com/commotionengine
- LinkedIn: https://linkedin.com/in/brandondmarx
- Other: https://claritycodepod.com
