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Life & Work with Isabel Flores of Woodstock

Today we’d like to introduce you to Isabel Flores.

Hi Isabel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always had a passion for helping people—it’s the thread that’s woven through every chapter of my journey. When I was laid off from a previous job, I used my severance pay—along with a little help from my godmother—to enroll in a certified nurse assistant (CNA) program. Looking back, that decision was the beginning of an entirely new world for me.

As a CNA, I worked closely with patients living with chronic pain and complex conditions. I’ve had the privilege of working with individuals with special needs, including quadriplegic clients and chronic pain. Witnessing their daily struggles sparked something in me—I wanted to do more. That curiosity led me to massage therapy, where I began to explore how touch and bodywork could offer relief and healing.

The true turning point, though, came seven years ago with the birth of my youngest child. Even with a supportive partner and a birth doula by my side, I felt an overwhelming sense of isolation. It was a powerful realization: there were so few birth workers who looked like me, spoke like me, or truly understood my cultural experiences. In that moment, I knew I wanted to be that presence for someone else.

Each birth I attend is a lesson—an invitation to deepen my understanding of the body, of healing, and of human connection. I’ve also come to realize that reproductive education and body literacy must begin far earlier than we think—long before conception. That insight has led me to expand my work once again, this time stepping into the role of a holistic reproductive health practitioner. My mission is to support individuals through every stage of their reproductive journeys, with care that’s inclusive, informed, and deeply rooted in empathy.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road hasn’t always been smooth. Shortly after I began my work as a doula, the pandemic hit—and doulas were no longer allowed in hospitals. It was a heartbreaking time, but I used that period to deepen my commitment to this work. I connected with organizations supporting individuals experiencing postpartum depression and began expanding my knowledge in lactation.

Let’s change the language on this one, another opportunity for growth I have found in the work I do is education—specifically, educating parents and families about the importance of body literacy, informed birth choices, and long-term reproductive health. Many people simply aren’t given the tools or language to understand their bodies, especially when it comes to pregnancy, birth, and postpartum care.

There’s also a lot of misinformation out there, often passed down generationally or influenced by fear-based medical narratives. As a result, some parents may not initially trust alternative approaches like bodywork, general nutritional education or holistic birth planning. It can take time, patience, and empathy to gently shift those beliefs and build confidence in a more empowered model of care.

But that’s also where I find purpose. Throughout the years I have learned education isn’t a barrier—it’s part of my mission. Every conversation, every session, and every birth is an opportunity to plant a seed. When families feel informed and truly seen, they start to reclaim their power—and that’s when real healing and transformation begin.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My work is rooted in integrative care for the reproductive journey. As a birth doula, I support individuals and families not just during labor, but throughout the entire process—from preconception to postpartum. I specialized in somatic practices that support clients in reconnecting with their bodies, particularly through the Mayan abdominal bodywork that nurtures both reproductive and digestive health. This hands-on approach helps restore balance and deepen body awareness, which is essential during the reproductive journey.
In addition to my birth work, I’m currently completing my certification as a Diet and Nutrition Technician, which I expect to finish by the end of this year. This training will allow me to walk alongside clients who are seeking lifestyle changes and want to explore culturally relevant ways to nourish their bodies. My goal is to support healing that honors each person’s lived experience, traditions, and relationship with food.”
What I’m known for is creating a safe, affirming space—especially for people who have historically been left out of mainstream birth and wellness spaces.
This year, I had the incredible opportunity to visit the Temple of Goddess Ixchel in Mexico—the ancient Mayan goddess of healing, fertility, and midwifery. She’s also known as the first to teach women the sacred art of weaving. Standing in that space, surrounded by so much ancestral wisdom, felt like a full-circle moment for me. As a healer, birth worker, and bodyworker, it was deeply affirming to connect with the roots of this work—work that has been carried by women for generations. That experience reminded me that what I do is not only my passion, but also part of a much larger lineage of care, creativity, and healing.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something that often surprises people about me is that my children are many years apart in age. This has given me the unique experience of being both a young and a more mature mother. Living through two very different parenting stages has deeply shaped how I approach birth work. It’s shown me how much the landscape of birth and parenting continues to evolve—from medical practices to cultural attitudes and available support systems.
This perspective allows me to meet clients where they are, whether they’re first-time parents or growing their families later in life. It’s also a reminder that birth is never static—it’s dynamic, personal, and constantly changing.

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