Today we’d like to introduce you to Nataliia Dmytrenko.
Hi Nataliia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey to opening ENDI Nail Studio started with an idea to bring European-quality nail care to my new home in GA.
Two years ago, I arrived in the U.S. with my teenage son after the war began in Ukraine. My husband, meanwhile, stayed in Ukraine and has been supporting us in every way he can from there.
Starting over in a completely new country was both challenging and eye-opening, but it also sparked an idea: to bring the European approach to nail care to my new safe place in GA.I saw how important beautiful, healthy nails are for every woman—no matter how busy life gets.
With a passion for modern nail technology, I decided to create a studio where elegance meets innovation, offering safe, high-quality services and a touch of European style.
I wanted to create more than just a salon. ENDI Nail Studio is a private place where modern techniques meet timeless elegance, where every woman—whether she’s a busy professional, a mom, or a bride—can feel cared for, confident, and beautiful.
What began as a way to rebuild my life has grown into a way to inspire others: proof that even in difficult times, new beginnings can lead to something truly beautiful.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The path wasn’t smooth, and at first, I couldn’t achieve everything I wanted to start bringing my idea to life. The first step was to get a license that would allow me to simply begin. But the paperwork took many, many months.
During that waiting period, I diligently studied the language and prepared for the exams. I also had to navigate the laws and regulations in my field—but not in my own country. It was challenging, but also very interesting and informative. It was an amazing experience. Maybe in student years, it wouldn’t seem like such a big challenge. But when you’re persistent, you’re eventually rewarded.
The waiting and preparation for the next step paid off: I passed both exams on the first try and finally received that long-awaited permission to move forward.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I run ENDI Nail Studio in Alpharetta, where I specialize in modern, high-quality nail care for both hands and feet. I offer e-file (soakless) manicures and pedicures, which is different from what you usually find in many American salons. This technique protects the natural nails and skin while delivering healthy, long-lasting results.
I offer specialized services for brides and athletes. My Bridal Manicure includes a trial visit and a perfect look for the wedding day, while my Tennis Manicure is designed for athletes who need strong, short, and healthy nails that can withstand daily training and matches.
What sets my studio apart is the combination of European techniques, attention to detail, and personalized care. I’m proud to create a space where every woman—no matter how busy her life—is treated with professionalism and warmth, leaving with healthy, confident, and beautiful nails.
Everyone is welcome to visit and discover the care and attention we put into every manicure and pedicure.
We’d love to hear about any fond memories you have from when you were growing up?
I had a different kind of childhood. I studied well, practiced dance, and back then we didn’t have mobile phones. Life for children was more fun, social, and full of real experiences.
But our childhood was peaceful and carefree, which I can’t really say about children in Ukraine. This is a very painful topic for me today. I lost my brother a year ago, and I am certain that in the 21st century, people should not be dying in war.
…. that makes me even more determined to keep moving forward.
Contact Info:
- Website: https://endinailstudio.glossgenius.com
- Instagram: https://www.instagram.com/endi_nailstudio?igsh=NjJrajV3bTZmMHRp&utm_source=qr
- Facebook: https://www.facebook.com/share/17HnkJQwSb/?mibextid=LQQJ4d
