Today we’d like to introduce you to Victoria Yartseva.
Hi Victoria, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always known that beauty was my passion. Even back in high school, I dreamed about helping women look and feel their best. I used to imagine one day living in America and maybe even working with movie stars — it felt so far away then, but that dream never left me.
I came to the U.S. in 1995, not knowing where life would take me, but with a heart full of ambition. In 2001, I found myself drawn to the world of aesthetics and joined Beauty by Nature in Dunwoody, where I met my mentor, Ella Borisova — a talented esthetician and salon owner with years of experience. She took me under her wing, and that’s truly where my journey began.
I studied everything — facials, manicures, pedicures, body massage, permanent makeup, eyelash extensions, and professional skincare equipment. I was curious about every detail and wanted to master it all. After years of training, I earned my Esthetician License in 2007 and started working in well-known Buckhead salons, including Sage Spa. Those years gave me not just experience, but confidence — and a deep understanding that success in this field is built on trust, integrity, and genuine care for people.
In 2010, I decided to take a leap of faith. As a single mom with a big dream and just $1,000, I opened my own small studio in Peachtree Corners. I still remember buying my first equipment, setting everything up, and welcoming my first five clients. I was scared, but I believed in myself. Every client who came through that door became part of my story, and I will always be grateful for those early days — for every lesson, every challenge, and every bit of trust that helped me grow.
At that time, I was also raising my first daughter, who was born in 1997 — she’s now 28 years old. Years later, life gave me another beautiful gift: my second daughter, born in 2019, who’s now six. Having two daughters from such different generations has given me a unique perspective on balance, perseverance, and love. They both inspire me every single day — one reminds me of how far I’ve come, and the other reminds me why I keep going.
As my business grew, I expanded into a larger space in the same building, continued learning, and earned over 40 certifications in advanced skincare and aesthetic treatments. Along the way, one of my lifelong dreams came true — I had the honor of working with Olivia Munn and Jennifer Aniston. It was such a surreal moment for that young girl who once dreamed of this life.
In 2018, I transformed my business into a medical spa, blending beauty and science to help clients achieve long-lasting, healthy results. And in 2023, we relocated to our beautiful new location in Alpharetta on North Point Parkway. That’s how Vita Pure Touch European Med Spa was born — a space that represents everything I’ve worked for: dedication, growth, and care.
My philosophy has always been simple — I don’t want to “sell” beauty. I want to help every woman discover her best self, not just today but for years to come. For me, beauty is about confidence, balance, and emotional well-being.
Every day when I walk into my spa, I feel gratitude — for my journey, for my amazing clients, for my talented team, and for the chance to keep growing while creating a place where women can feel truly beautiful inside and out.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Very bumpy i and challenging road a lot of learning(best part) when I was starting and borrow $1000 to rent the suite and buy all equipment with the five clients. find my dream team, who is very passion and super hard workers. survive as a small business and this big growing industry find the right way to introduce new services and bring more new clients
Appreciate you sharing that. What should we know about Vita Pure Touch Med Spa?
We offer a wide range of services from the latest trusted manufacturers and companies with a European focus. This European aspect is important because cosmetic treatments are highly developed in Europe, where women of all ages invest significantly in their beauty. With our extensive selection, our goal is to provide highly personalized care tailored to each age group and the specific issues women face, starting from teenage acne to age-related hormonal changes and weight loss.
This doesn’t mean that every service we offer is necessary for everyone, but we strive to find what is specifically needed for each individual. We work with five different skincare lines from Europe and Korea, ensuring a personalized approach for every client.
In addition to this, we perform Botox and filler injections from the best companies, as well as mesotherapy for facial and neck hydration and tightening. We also offer IV drops and vitamin injections for glowing skin and recovery after illness, and we can help you find safe and effective solutions for weight loss.
Furthermore, we provide laser procedures for facial treatments, utilizing the top market device, AeroLase, which addresses 36 different skin issues. Our Endosphere Body and Face technology from Italy helps women who are already focused on their body or wish to start their journey, achieving the best results for a toned and beautiful physique. Our hair removal laser can be tailored for any skin type.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
People can work with us by taking advantage of our wide range of services tailored to their individual needs. We encourage clients to schedule consultations where we can discuss their specific goals and create personalized treatment plans.
Collaboration opportunities include partnerships with local businesses, wellness centers, or influencers who share our commitment to beauty and health. We are open to joint events, workshops, or promotional activities that align with our brand values.
Support can also come from our community by spreading the word about our services and sharing their experiences with others. Engaging with us on social media platforms, providing feedback, or participating in our events are great ways to show support and help us grow. We value every collaboration and relationship that contributes to our mission of enhancing beauty and well-being.
Pricing:
- $130 European Facial
- $250 PDRN DNA Microneedeling
- $750 Exosomes microneedeling
- $275 Full body(70 min) Endosphere body treatment
- $350 (package of 6 treatments )Small area Laser hair removal
Contact Info:
- Website: https://www.vitapuretouch.com/
- Instagram: @vitapuretouch.
- Facebook: https://www.facebook.com/p/Vita-Pure-Touch-European-MedSpa-61560709167404/
