Exploring Life & Business with Omid Yoosefi of Laurel&Lace Bridals

Today we’d like to introduce you to Omid Yoosefi.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I moved to the U.S. a little over 11 years ago to study Computer Science at Penn State. After graduating, I came down to Atlanta for a software engineering role and built a solid career here. I was fortunate to grow quickly in that field, but over time I developed wrist issues that made coding harder, and it pushed me to think about what I wanted to do long term if writing code wasn’t an option.

Coming from a family of entrepreneurs, and with my dad spending 40 years in the fabric business, it felt natural to start exploring something of my own. Around that time, I was watching Say Yes to the Dress with my girlfriend and found myself completely fascinated by the gowns, the fabrics, the artistry. I realized there was something in me that wanted to pair that kind of beauty and craftsmanship with a meaningful experience.

That curiosity turned into late-night research, brand ideas, sketches, and eventually a full plan. A lot of talking to my father and brother who really understand fabrics and production and asking their advice. It took about a year and a half of planning but I think signing the lease and contract for production of the initial collection where where I felt there was no turning back and was fully committed.

For me, it was about taking a risk, pivoting into something I believed in, and creating a boutique where brides could feel both luxury and comfort at the same time.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. Pivoting from a career in software engineering into bridal fashion meant I was starting from zero in a completely new industry. I knew I wasn’t going to be an expert overnight, so a lot of my growth has come from trial and error and being willing to learn along the way.

There have been challenges at every stage, finding the right location, handling renovations, managing production delays, and figuring out marketing and money management all on my own. At times it felt overwhelming, but each struggle taught me something I couldn’t have learned otherwise.

It still so early in our brand’s journey and the challenges are plentiful but I’m sanguine everything will go exactly the way it’s supposed to go. What’s kept me going is the progress, every time I solve a problem and see the boutique move forward, it gives me pride and momentum. Those moments remind me that challenges are part of the journey, not signs to stop.

Alright, so let’s switch gears a bit and talk business. What should we know?
Laurel&Lace is a bridal boutique built around one core idea: luxury should be an experience every bride can have, not just a price point. We specialize in high-quality gowns made from premium fabrics, thoughtfully crafted for the modern bride who wants both elegance and authenticity.

What sets us apart is the experience we create. From private appointments to the atmosphere of our salon, we designed everything to feel warm and personal, almost like stepping into your best friend’s home to play dress-up, but surrounded by gowns that make you feel radiant and unforgettable. We also have our own designers crafting dresses exclusively for L&L brides and that balance between exclusivity and comfort is something we’re really proud of.

For me, L&L is about more than just dresses. It’s about making sure every bride feels seen, celebrated, and confident in one of the most important moments of her life. That’s what I want people to know about our brand, we’re here to create memories that brides and their families will carry with them for a lifetime.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I’m still very much learning in this area, so I wouldn’t say I have it all figured out yet. What’s worked for me so far has been reaching out directly to people whose work I admire. When I was researching designers in the beginning, I connected with some in Dubai who were open to sharing their knowledge and guiding me through the business side of bridal fashion, these are the same designers that now produce the L&L gowns.

That experience taught me that mentorship doesn’t always come from a formal setup, sometimes it’s just about being willing to ask questions and build relationships. Honestly, I could use more help with networking myself, but if there’s one piece of advice I’d give, it’s don’t be afraid to reach out. People are often more willing to help than you’d expect.

Contact Info:

• Website: https://laurelxlace.com/
• Instagram: https://www.instagram.com/laurelnlace/#
• Facebook: https://www.facebook.com/share/19DtSfNUT6/?mibextid=wwXIfr
• Twitter: https://x.com/laurelnlace