Exploring Life & Business with Lavette Minn of Blue Diamond Brandz, LLC

Today we’d like to introduce you to Lavette Minn.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey began over 20 years ago in the healthcare industry as a certified medical coder, ensuring accuracy, compliance, and integrity in patient care. While I found purpose in that work, I also discovered a passion for creativity, storytelling, and helping others present their best selves to the world.

That passion led me to entrepreneurship. I started my first business, The Family Brand Movement, which was birthed through a partnership with my son. Our mission was to help families achieve financial and personal success by building stronger brands and mindsets rooted in purpose and legacy.

As my vision expanded, I launched Blue Diamond Brandz™, a brand management agency initially focused on helping women entrepreneurs clarify their message, elevate their branding, and increase sales and leads. Over time, as technology evolved and I recognized the growing impact of artificial intelligence, I decided to pivot and restructure the business model.

Today, Blue Diamond Brandz™ has transformed into an AI-powered brand management agency, merging the best of branding strategy, healthcare expertise, and cutting-edge technology. My work now focuses on helping healthcare professionals, wellness brands, and purpose-driven entrepreneurs harness AI to grow with confidence, compliance, and creativity.

From coding medical claims to coding brands for success, my journey has been about evolution, empowerment, and using innovation to create impact.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road definitely hasn’t been smooth. Entrepreneurship tests your faith, focus, and flexibility in ways you can’t always prepare for. In the beginning, one of my biggest challenges was learning how to balance being a mother, a full-time professional in healthcare, and a business owner. When I first started The Family Brand Movement with my son, I had to learn how to lead while still allowing him to have a voice in the vision we were building together.

As I transitioned into running Blue Diamond Brandz™, there were financial and emotional challenges that came with growing a brand from the ground up from finding the right clients to managing self-doubt when things didn’t move as fast as I hoped. Then came the pivot into AI, which meant investing time and resources into learning new technology, and rebuilding my brand identity to reflect the new direction.

Each obstacle, though difficult, taught me resilience, adaptability, and the importance of staying aligned with purpose. The journey has been far from easy, but every challenge helped refine my vision and strengthen my foundation as both a leader and a woman in business.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Blue Diamond Brandz™ is an AI-powered brand management agency that helps healthcare professionals, wellness brands, and purpose-driven entrepreneurs build credible, compliant, and profitable brands. We bridge the gap between healthcare compliance and creative marketing by integrating artificial intelligence, strategic brand development, and authentic storytelling.

What sets us apart is our dual expertise with over 20 years of experience in healthcare compliance and medical coding, combined with advanced training in marketing and AI strategy. This unique combination allows us to create brand systems that not only look good but also operate efficiently, ethically, and intelligently.

We specialize in brand audits, healthcare marketing strategy, AI readiness consulting, and digital brand transformation. Our signature approach ensures that every client’s brand is rooted in clarity, compliance, and confidence.

I’m most proud of how Blue Diamond Brandz™ has evolved from helping women entrepreneurs increase sales through branding, to now empowering healthcare leaders to embrace AI and elevate their brand authority in a rapidly changing industry.

At our core, we believe branding is about building trust, credibility, and lasting impact. We help our clients position themselves as leaders in their field while staying true to their purpose and professionalism.

What matters most to you? Why?
What matters most to me is integrity, impact, and purpose. I believe that how you build something is just as important as what you build. Every brand I touch, every client I serve, and every project I lead is rooted in doing things the right way through honesty, excellence, and intention.

Coming from a healthcare background, I’ve learned that trust is everything. Whether it’s a patient trusting their provider or a client trusting their brand manager, that relationship is sacred. That’s why integrity is at the core of how I operate. I want people to know that when they work with me or Blue Diamond Brandz™, they’re in safe, capable hands.

Purpose also drives everything I do. I’m passionate about helping others see what’s possible, especially women and professionals in healthcare who are often overlooked or undervalued. Seeing someone step into their confidence, clarity, and financial growth because of a brand we built together is the most fulfilling part of my work.

In the end, what matters most to me is leaving a legacy of transformation where authenticity and innovation meet, and where every person I work with walks away more empowered than before.

Pricing:

• $0 Digging for Diamonds Consultation

Contact Info:

• Website: www.lavetteminn.com and www.bluediamondbrandz.com
• LinkedIn: https://www.linkedin.com/in/tiffcode4