Today we’d like to introduce you to Snigdha.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My story is a testament to finally turning a long-held passion into reality. My dream of creating content started years ago, back in the beauty guru era of 2010. For a long time, it was just a wish, but about seven months ago, I decided it was time to finally stop wishing and start doing.
I immediately jumped into a rigorous self-imposed challenge: 100 days to 10k followers on TikTok. It forced me to post content every single day, which was tough while juggling a full-time job. The daily grind helped me build the muscle of taking an idea from concept to execution without needing it to be ‘perfect.’ I focused on incorporating humor, staying current with trends, and above all, keeping it real with my audience.
But the most rewarding part of this journey—and the real turning point—has been building the ATL BROWN BADDIES community. This wasn’t something I planned for, but it became a safe, vibrant space for women of South Asian descent (and those interested in the culture) to connect with others, discover local events, and build a genuine community right here in Atlanta. In just a few months, we’ve grown to almost 800 members, hosted over 40 meetups, and even expanded to create the ATL BROWN BROS community for men.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road, but that struggle is what forged the resilience of my brand. The most immediate challenge was the sheer difficulty of juggling content creation with a full-time job. It’s an exhausting, but very rewarding, marathon.
Beyond the time commitment, the biggest struggle was battling discouragement from low engagement and metrics in the early days. You pour so much effort into a video, and the algorithm often leaves you feeling unheard. I had to learn not to take the metrics personally. I overcame this by shifting my focus from ‘virality’ to consistency.
Posting every single day, even when I felt discouraged, trained me to focus on the process and the craft, not just the outcome. It helped take the pressure off ‘being perfect’ and allowed my authentic voice to come through, which is ultimately what attracted my true community.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work is a blend of authentic content creation and grassroots community building in Atlanta. I specialize in creating relatable, humorous, and culturally relevant short-form video content—the kind that makes people pause, laugh, and feel understood.
However, what I’m truly known for is the community I’ve built: the ATL BROWN BADDIES and ATL BROWN BROS. I serve as a connector, bringing together hundreds of people in the city through dozens of authentic local meetups.
I’m most proud of the tangible connections and lifelong friendships that have formed because of these communities. It’s one thing to get views; it’s another to know you helped two people who felt alone in the city connect and become best friends.
What sets me apart is my empathy-first mindset. My content isn’t just about me; it’s about creating a resource and a safe space for others.
I’m a true community builder who focuses on deep, authentic connections over transactional metrics. And I couldn’t have done any of this without the support of my husband, Vivek, and the constant & never ending love of my parents.
Do you have recommendations for books, apps, blogs, etc?
Absolutely. Staying organized and inspired is the only way to manage a full-time job, creating content on social media, and a growing community.
• For Execution: I rely heavily on TikTok, Instagram and CapCut for fast, high-quality video editing. For my community planning, WhatsApp is essential as a platform to plan Atlanta meetups and managing the large member base.
• For Inspiration: I enjoy watching local small creators explore spots in Atlanta and the surrounding areas. I find their videos & content to be the most authentic and “real”.
Contact Info:
- Instagram: https://www.instagram.com/snigduhhhh?igsh=dXU2bGxzcG1ucnp1&utm_source=qr
- Other: https://www.tiktok.com/@snigduhhh?_t=ZP-90Neh97ukff&_r=1
