Today we’d like to introduce you to Saria Parker.
Hi Saria, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started my career at 24, working behind the scenes in sports in HR, diversity, and people strategy roles with organizations like the NBA, NASCAR, and Fanatics. I loved the work, but I quickly realized how few women looked like me or had the kind of support, mentorship, or visibility that truly helps you grow in this industry.
So I created what I wished I had when I entered sports: community, guidance, and access. That became Sportsimist. What started with one t-shirt and an idea turned into a full movement for women in sports business.
Today, our flagship event is The Sportsimist Summit, a one-day experience that brings women together from across the country to connect, learn, and be celebrated. It’s a space where career development meets sisterhood, and every woman leaves reminded that there’s room for her at the table.
Alongside the summit, I also run a mentorship program where I work one-on-one with women to help them land roles and build sustainable careers in sports. Over the past few years, we’ve helped dozens of women transition into dream jobs and leadership positions, and that impact means everything to me.
I really pride myself on making things accessible for women in sports. At its core, Sportsimist is about access and empowerment. I didn’t wait for the industry to create space for women — I decided to build it myself.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not. I started off with a seasonal role in sports and quickly proved myself to join the company full-time. I could count on one hand how many Black women were present in my department, which made me realize early on how much representation still matters in this industry.
With great success also comes great pruning, something most people don’t talk about. I’m very strong in my faith, but I’ve struggled more times than not. There have been seasons where I had to walk away from roles that no longer aligned with my values, and there have been times when I was let go. Both experiences taught me how to trust God even when I couldn’t trace what was next.
Those moments of uncertainty built my character and deepened my purpose. They’re a big part of why I created Sportsimist, because I know what it feels like to question your place, and I also know how powerful it is to rebuild with faith and community.
We’ve been impressed with Sportsimist , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Sportsimist is a lifestyle and career brand created for women in sports business. Our mission is simple: to make women in sports feel seen, supported, and celebrated.
We’re best known for The Sportsimist Summit, our flagship event that brings together women from across the country for a full day of connection, learning, and inspiration. It’s more than a conference. It’s an experience. Every detail is intentional, from the panels to the partnerships, to make sure women walk away with both community and career clarity.
What sets Sportsimist apart is our commitment to accessibility. I’ve attended a lot of events throughout my career where women were inspired but not always equipped with next steps. I wanted to create a space that did both, a place where career development meets sisterhood, and where women can truly see themselves reflected.
Outside of the summit, I also run a mentorship program where I work directly with women to help them land roles in sports. I’m proud to say we’ve helped dozens of women transition into the industry and grow within it.
Brand-wise, I’m most proud of how genuine the community feels. There’s no ego and no gatekeeping, just women helping women win. That’s what I want readers to know about Sportsimist. It’s not just a brand. It’s proof that when women are given access, they can change the game.
What does success mean to you?
I define success by alignment, not achievement. For me, success is when what I’m doing and what I’m called to do are the same thing. I’ve learned that titles, followers, and recognition come and go, but peace and purpose are what truly matter.
Contact Info:
- Website: https://www.sariaparker.com/ & https://sportsimist.com/
- Instagram: https://www.instagram.com/sportsimist/?hl=en
- LinkedIn: https://www.linkedin.com/in/saria-parker/
